Blog

31
Aug

PSA Director Preference Survey

Posted by Data Tools Uncategorized Measurement Nonprofit PSA

Most nonprofits that have public service announcement (PSA) campaigns develop ads that deliver their most impactful message, get it in the hands of the media and **hope** it gets on air. Some nonprofits with long histories and track records of PSA placement feel confident that they will receive good coverage and newer nonprofits feel like […]

Read More
24
Jul

Actionable Digital Analytics That Matter

Posted by Marketing Data Tools Uncategorized Branding Digital Measurement Nonprofit

Photo courtesy of Siteimprove. 2017 AMA Nonprofit Marketing Conference Recap In this digital and data driven world of marketing, it’s not easy to determine what metrics should be ranked higher over others. One of the most important beacons of brand identity is your organization’s website. To gain important knowledge of user engagement and key demographics […]

Read More
21
Jul

Path to a Successful Website Launch

Posted by Marketing Data Tools advertising Uncategorized Branding Digital Nonprofit

2017 AMA Nonprofit Marketing Conference Recap When it comes to the world of nonprofits and digital marketing, a key player in brand awareness is your organization’s website. At the 2017 AMA Nonprofit Marketing Conference, sitting in a session on the opportunities and pitfalls of website launches helped provide key insight into the successful ways nonprofits […]

Read More
21
Jul

Content That Motivates In a Mobile-First World

Posted by Marketing advertising Uncategorized Branding Digital Measurement

2017 AMA Nonprofit Marketing Conference Recap Adva Priso of Anne Lewis Strategies and Jennifer Gmerek of Conservation International presented a session chock full of specific examples of content that motivates action. Ms. Priso believes that effective content must align with your “North Star” (i.e. what your organization represents) and tells the story that only you […]

Read More
19
Jul

When $300 Million is Not Enough for a Nonprofit: The Make-A-Wish Makeover

Posted by Marketing Uncategorized Branding

2017 AMA Nonprofit Marketing Conference Recap Everybody knows the Make-A-Wish Foundation and the joy that they bring to children all around the world. But how well do we really know them? It turns out, “not very”, after viewing a talk by John Vranas, a senior marketing official of the Foundation who spoke at the American […]

Read More
18
Jul

The Innovation Incubator

Posted by Marketing Uncategorized Branding

Photos courtesy of Yerba Buena Center for the Arts (YBCA). 2017 AMA Nonprofit Marketing Conference Recap Jennifer Martindale of the Yerba Buena Center for the Arts (YBCA) in San Francisco gave an inspired talk at the 2017 AMA Nonprofit Marketing Conference on how their marketing department evolved into an innovation incubator, which shifted their entire […]

Read More
09
Jun

Engage for Good Conference 2017

Posted by Marketing advertising Uncategorized Associations Branding Nonprofit

Last week, Williams Whittle was represented at the 15th annual Engage for Good conference in Chicago. Around 500 marketers, nonprofits, corporate officials and volunteers convened to learn about the latest trends in cause marketing. Williams Whittle had a booth to distribute information on our agency as well as providing graphic recording of the most important […]

Read More
31
May

New President in 50th Year of Business Positions Agency For the Future

Posted by advertising Team Members Uncategorized Agency Life

You don’t get to 50 years in business without the contributions of many dedicated, over-achieving employees. To all of us at Williams Whittle, half a century isn’t a finish line; a time to rest on our laurels. It’s a legacy to build on – a time to position our agency for the next chapter. With […]

Read More
30
May

Virginia Hospital Center and Mayo Clinic

Posted by Marketing advertising Uncategorized Agency Life Branding Nonprofit

Virginia Hospital Center, Mayo Clinic, and your family…better together! Sound familiar? We hope so. Williams Whittle created Virginia Hospital Center’s new advertising campaign to help our client create brand awareness within Northern Virginia that they are a proud member of the Mayo Clinic Care Network. In order to successfully make the partnership relevant to the […]

Read More
15
May

The Dain: Losing a Partner

Posted by Agency Life MAD MEN

Photo: Left, Rob Whittle, Right, Dain Anderson (Andy) Williams Dain Anderson Williams was brought into this world to entertain. Yes, he found hundreds of ways to entertain himself – art, antiques, cooking, wine, travel, hunting, fishing, hiking, board work – and in so doing, entertained and delighted his family and friends. One thing that always […]

Read More