Blog

15
May

The Dain: Losing a Partner

Posted by Agency Life MAD MEN

Photo: Left, Rob Whittle, Right, Dain Anderson (Andy) Williams Dain Anderson Williams was brought into this world to entertain. Yes, he found hundreds of ways to entertain himself – art, antiques, cooking, wine, travel, hunting, fishing, hiking, board work – and in so doing, entertained and delighted his family and friends. One thing that always […]

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05
May

Powerful and Practical Social Media: Facebook for Nonprofits

Posted by Marketing Branding Digital Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical Social Media series helps you break through to get your message heard! What’s your purpose (on social)? […]

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28
Apr

Free and Easy Data Tools For Nonprofit Marketing

Posted by Marketing Data Tools Uncategorized Agency Life Digital Nonprofit

Great marketing requires great data. Before you launch a new marketing campaign, it is vital to get insight into your audience, which requires research. This blog post will walk you through my three favorite data tools that inform my nonprofit marketing. US Census The Census, done every ten years, is the most important data our […]

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13
Apr

Do’s and Don’ts: Event Marketing

Posted by Marketing Uncategorized

Every nonprofit needs to pull off great events, but you can’t have a great event without getting people to come, and that requires marketing. You don’t need a big budget for marketing, but you do need to spend time planning your outreach. This blog post will help you avoid the biggest pitfalls of a nonprofit […]

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06
Jan

PSAs: What you can and can’t say

Posted by PSA

“What exactly can you say in a PSA (public service announcement)?” That is often the first question we are asked by clients thinking about utilizing a PSA in their marketing mix. Media outlets (TV, radio, print, online) will gladly donate their resources (airtime, etc.) if a PSA has the intention to change the public interest […]

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20
Dec

5 Reasons to Invest in Nonprofit Communications

Posted by No Tags Measurement Nonprofit

Many communications blogs will tell you how to do nonprofit communications. I have even shared lots of tips and tricks (like this) about how to run an effective, lean communications department. However, we’re all competing for unrestricted funding (the birthday cake of the nonprofit budget) and we need to give clear reasons for why our […]

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09
Nov

Should Your Nonprofit Be on Instragram?

Posted by Nonprofit Social Media

Instagram has become an effective outlet for many nonprofits, including UN Foundation, To Write Love on Her Arms, and the ASPCA. But many nonprofits have struggled with the platform, finding little success in their hard work. As a nonprofit, you have limited time and resources. So, I encourage you to ask yourself: is Instagram a […]

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26
Sep

A survey of PSA Directors

Posted by PSA

It’s 2016 and that means less copy and more pictures. The results from our annual survey of 1,500+ PSA Directors from around the country have been sliced and diced and put into an infographic. The basics haven’t changed, but there are some interesting takeaways. Don’t hesitate to double-click on the image above so you can […]

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07
Sep

PSA spotlight: The girl empowerment movement

Posted by PSA

Some of my favorite PSAs are about the amazing (and worthy) movement created to help girls succeed in the 21st century.  I first wrote about a few (The Geena Davis Institute on Gender in Media, Girl Effect, Girl Scouts and Day of the Girl) here back in 2012 just a few months after I had […]

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22
Aug

Re-branding Washington DC

Posted by Branding

A few years after the end of the American Revolution, Alexander Hamilton, in exchange for concessions to his beloved national financial system, agreed that the new country’s capital be established in the South, thereby consigning Washington DC as the Federal City. Not New York and not Philadelphia. Ever since, Washington has cemented its place in […]

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