Blog

06
Jan

PSAs: What you can and can’t say

Posted by PSA

“What exactly can you say in a PSA (public service announcement)?” That is often the first question we are asked by clients thinking about utilizing a PSA in their marketing mix. Media outlets (TV, radio, print, online) will gladly donate their resources (airtime, etc.) if a PSA has the intention to change the public interest […]

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20
Dec

5 Reasons to Invest in Nonprofit Communications

Posted by No Tags Measurement Nonprofit

Many communications blogs will tell you how to do nonprofit communications. I have even shared lots of tips and tricks (like this) about how to run an effective, lean communications department. However, we’re all competing for unrestricted funding (the birthday cake of the nonprofit budget) and we need to give clear reasons for why our […]

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09
Nov

Should Your Nonprofit Be on Instragram?

Posted by Nonprofit Social Media

Instagram has become an effective outlet for many nonprofits, including UN Foundation, To Write Love on Her Arms, and the ASPCA. But many nonprofits have struggled with the platform, finding little success in their hard work. As a nonprofit, you have limited time and resources. So, I encourage you to ask yourself: is Instagram a […]

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26
Sep

A survey of PSA Directors

Posted by PSA

It’s 2016 and that means less copy and more pictures. The results from our annual survey of 1,500+ PSA Directors from around the country have been sliced and diced and put into an infographic. The basics haven’t changed, but there are some interesting takeaways. Don’t hesitate to double-click on the image above so you can […]

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07
Sep

PSA spotlight: The girl empowerment movement

Posted by PSA

Some of my favorite PSAs are about the amazing (and worthy) movement created to help girls succeed in the 21st century.  I first wrote about a few (The Geena Davis Institute on Gender in Media, Girl Effect, Girl Scouts and Day of the Girl) here back in 2012 just a few months after I had […]

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22
Aug

Re-branding Washington DC

Posted by Branding

A few years after the end of the American Revolution, Alexander Hamilton, in exchange for concessions to his beloved national financial system, agreed that the new country’s capital be established in the South, thereby consigning Washington DC as the Federal City. Not New York and not Philadelphia. Ever since, Washington has cemented its place in […]

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16
Aug

How to Prepare for a Conference in 6 Steps

Posted by Nonprofit

Williams Whittle recently just returned from exhibiting our agency at two fantastic NonProfit Marketing Conferences. This year we attended the AMA NonProfit Marketing Conference and the Bridge Conference. Luckily for us, they were both local. Our leadership team decided in 2015 that we’d be exhibiting at both conferences. After all, NonProfit Marketers are OUR PEOPLE. […]

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27
Jul

Three Steps to Improve your Nonprofit Newsletter

Posted by Digital

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your […]

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19
Jul

The 5 things we learned at the AMA Nonprofit Marketing Conference

Posted by Nonprofit

Be sure to check out the graphic recordings of the keynote speeches from the AMA Nonprofit Marketing Conference this year here. Julia McDowell, President, Williams Whittle “People want a movement, not a marketing moment.” –Aaron Sherinian, UN Foundation You might say this is an obvious point to make in our modern era of marketing, but […]

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07
Jul

My nonprofit mood board

Posted by Agency Life

I was just listening to a podcast about creating a mood board. And it got me thinking, what would my mood board include for a successful working environment? I don’t drink caffeinated drinks. Yup, that includes coffee! But, hands down, the best way to start my morning is with the bitterest hot chocolate you can […]

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