Blog

5 Feb 2019

Our Superbowl Advertisement Favorites

Posted by advertising Team Members Uncategorized Agency Life Digital Random Thoughts

The Super Bowl is never just about the game, but also the unveiling of the most talked about advertisements debuting during the commercial breaks. At $5.2 million a pop for 30 seconds of air time, the Super Bowl is a huge opportunity for brands to market to 98.2 million viewers. As advertising professionals, of course, […]

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29 Jan 2019

Marie Kondo Your Nonprofit Marketing

Posted by Marketing Data Tools Uncategorized Agency Life Branding Digital Measurement Nonprofit Social Media

If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie Kondo, a Japanese organizing consultant, as she helps families declutter their homes using her ‘KonMari’ […]

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29 Jan 2019

Williams Whittle Awarded Platinum and Gold from MarCom

Posted by Marketing advertising Agency Life Digital Social Media

Williams Whittle is proud to announce being awarded two MarCom Awards for campaigns with our client Virginia Hospital Center. Judged by the Association of Marketing and Communications Professionals, MarCom is an internationally respected competition 15 years in the making receiving 6,000 entries annually. MarCom evaluates entries in the following categories: print media, strategic communications, digital […]

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23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Posted by Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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9 Jan 2019

Williams Whittle Launches Ad Campaign To Help Fight Religious Intolerance

Posted by Marketing advertising Uncategorized Nonprofit

In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for IFC to renew its efforts to bring together all faith communities, becoming a united voice […]

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4 Jan 2019

4 New Year’s Resolutions for Better Nonprofit E-mails

Posted by Marketing advertising Branding Nonprofit

We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails […]

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20 Nov 2018

5 Inspiring Ideas for Thanking Your Donors

Posted by Marketing advertising Donors Uncategorized

Thanksgiving is just days away and has us thinking about the most important thing in fundraising: gratitude. Your donors keep your lights on, fund your programs, and keep your mission going forward. So how do you tell them this holiday season? How do you make sure they feel gratitude from your organization? How can you […]

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11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Posted by Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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19 Sep 2018

Thought Leadership for Nonprofits

Posted by Uncategorized

Thought leadership is a fashionable buzzword that actually means something very simple: people care about your opinions. To be a thought leader, all you need to have are fresh ideas, passion for the topic, and a commitment to producing content. Sound intimidating? Try starting out by asking yourself these six questions. 1) What topic(s) are […]

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26 Jul 2018

Market Your Nonprofit’s Event Using Facebook

Posted by Marketing advertising Uncategorized Social Media

Facebook is an obvious choice to market your event, with its 1.7 billion users. But with 38 million other Facebook events to compete with, how do you make yours stand out? Here are a few suggestions: Make it look good The best thing you can do to help your event take off on Facebook is […]

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