Blog

21 Feb 2018

Top 5 Cancer-Fighting Campaigns

Marketing advertising Uncategorized Branding Nonprofit

February is Cancer Prevention Month. So at Williams Whittle we are taking this month to revisit what each of us can do to prevent the risk of cancer. This also gives us an opportunity to look back and find some of the best cancer-fighting advertising and PR campaigns we can remember. These campaigns made us […]

Read More
22 Dec 2017

Agency Gift Giving 101: Our Top Tips for Giving Gifts to Clients this Holiday Season

Marketing advertising Team Members Agency Life Random Thoughts

Ahh, yes, the holidays! If you are like us, you will start receiving and giving holiday gifts and cards to and from your accounts. But one thing we’ve noticed is that we always receive a few of the same things — food and wine! And while we’d never complain about receiving either of those things, […]

Read More
21 Dec 2017

Three Steps to Improve Your Nonprofit Newsletter

Uncategorized

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your […]

Read More
21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

Read More
1 Dec 2017

The Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Marketing advertising Digital Nonprofit

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use […]

Read More
20 Oct 2017

Powerful and Practical: Nonprofit Social Media Success on Twitter

Marketing advertising Uncategorized Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical series helps you break through to get your message heard! What’s your purpose (on social)? Social media […]

Read More
19 Oct 2017

PSA Director Preference Survey

Data Tools Uncategorized Measurement Nonprofit PSA

Most nonprofits that have public service announcement (PSA) campaigns develop ads that deliver their most impactful message, get it in the hands of the media and **hope** it gets on air. Some nonprofits with long histories and track records of PSA placement feel confident that they will receive good coverage and newer nonprofits feel like […]

Read More
16 Oct 2017

How Nonprofits Can Use Marketing Funnels to Gain New Donors

Marketing Donors donor fundraising new donor donor pipeline nonprofit fundraising Nonprofit

An organization’s most important audience is their donors. Donor support makes your nonprofit possible, and they need to be the primary audience for timely information, updates, and gratitude from your organization. But how do you grow your donor base? How do you create a flow of new donors to support your fundraising? You create a […]

Read More
24 Jul 2017

Actionable Digital Analytics That Matter

Marketing Data Tools Uncategorized Branding Digital Measurement Nonprofit

Photo courtesy of Siteimprove. 2017 AMA Nonprofit Marketing Conference Recap In this digital and data driven world of marketing, it’s not easy to determine what metrics should be ranked higher over others. One of the most important beacons of brand identity is your organization’s website. To gain important knowledge of user engagement and key demographics […]

Read More

711 Princess Street,
Alexandria, VA 22314

Member of ICOM, a worldwide agency network.