16 Sep 2019

The Top 10 Ways to Get Millions in PSA Value

Posted by Marketing advertising Branding Nonprofit PSA

Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, but the media run them for free. So, sure, you should take them up on this […]

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11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Posted by Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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19 Oct 2017

PSA Director Preference Survey

Posted by Data Tools Uncategorized Measurement Nonprofit PSA

Most nonprofits that have public service announcement (PSA) campaigns develop ads that deliver their most impactful message, get it in the hands of the media and **hope** it gets on air. Some nonprofits with long histories and track records of PSA placement feel confident that they will receive good coverage and newer nonprofits feel like […]

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6 Jan 2017

PSAs: What you can and can’t say

Posted by PSA

“What exactly can you say in a PSA (public service announcement)?” That is often the first question we are asked by clients thinking about utilizing a PSA in their marketing mix. Media outlets (TV, radio, print, online) will gladly donate their resources (airtime, etc.) if a PSA has the intention to change the public interest […]

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26 Sep 2016

A survey of PSA Directors

Posted by PSA

It’s 2016 and that means less copy and more pictures. The results from our annual survey of 1,500+ PSA Directors from around the country have been sliced and diced and put into an infographic. The basics haven’t changed, but there are some interesting takeaways. Don’t hesitate to double-click on the image above so you can […]

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7 Sep 2016

PSA spotlight: The girl empowerment movement

Posted by PSA

Some of my favorite PSAs are about the amazing (and worthy) movement created to help girls succeed in the 21st century.  I first wrote about a few (The Geena Davis Institute on Gender in Media, Girl Effect, Girl Scouts and Day of the Girl) here back in 2012 just a few months after I had […]

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19 Jul 2016

The 5 things we learned at the AMA Nonprofit Marketing Conference

Posted by Nonprofit

Be sure to check out the graphic recordings of the keynote speeches from the AMA Nonprofit Marketing Conference this year here. Julia McDowell, President, Williams Whittle “People want a movement, not a marketing moment.” –Aaron Sherinian, UN Foundation You might say this is an obvious point to make in our modern era of marketing, but […]

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7 Jul 2016

My nonprofit mood board

Posted by Agency Life

I was just listening to a podcast about creating a mood board. And it got me thinking, what would my mood board include for a successful working environment? I don’t drink caffeinated drinks. Yup, that includes coffee! But, hands down, the best way to start my morning is with the bitterest hot chocolate you can […]

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Mount Vernon Triangle: Coaster Project Gallery

Posted by No Tags Uncategorized

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15 Jun 2016

Real History, Real Life: A Williams Whittle Project

Posted by No Tags Social Media

The Mount Vernon Triangle Community Improvement District (MVT CID) has launched an interactive campaign to tie the neighborhood’s exciting future to its rich past. Themed “Real History, Real Life”, the series of brightly designed coasters shares 10 stories from the Triangle, with one side of each coaster portraying a historical moment from the past and […]

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