Blog

23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Posted by Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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22 Aug 2016

Re-branding Washington DC

Posted by Branding

A few years after the end of the American Revolution, Alexander Hamilton, in exchange for concessions to his beloved national financial system, agreed that the new country’s capital be established in the South, thereby consigning Washington DC as the Federal City. Not New York and not Philadelphia. Ever since, Washington has cemented its place in […]

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25 Nov 2015

5 marketing techniques that can help nonprofits

Posted by Nonprofit

We’ve come up with five marketing techniques that commercial businesses use that can also help nonprofits–and why should you trust our opinion, you ask? Williams Whittle has been in business for 48 years, one of the longest running ad agency acts anywhere. We’ve handled almost every kind of account, from space age food products to […]

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25 Nov 2014

Marketing Manifesto: Point #1

Posted by No Tags Random Thoughts

In a previous blog, I wrote a Marketing Manifesto consisting of ten concepts. This is an expansion on Point # 1. Is your organization giving marketing the highest priority? If not, then you get exactly what you deserve. It’s been said that organizations, including nonprofits, are finance-driven or sales-oriented or customer-centric—and that they often reflect […]

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9 Sep 2014

A MARKETING MANIFESTO FOR NONPROFITS

Posted by No Tags Associations Nonprofit

I won’t say that marketing is war, but it is, at the least, a contact sport. You don’t get a participation trophy and a juice box just for playing the game. In fact, it can – and often does – mean the difference between success and failure for a nonprofit. Therefore, we offer ten concepts […]

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9 Sep 2014

A Mad Man Meets the President

Posted by No Tags MAD MEN Random Thoughts

I attend church at historic Christ Church in Old Town Alexandria. It’s “historic” because it has, er, history. Both George Washington and Robert E. Lee worshipped there. In fact, our office on Princess Street, two blocks away, was the Rectory back in 1784. And my great great great great (etc.) grandfather was the Reverend David […]

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4 Nov 2013

Dr. Atkins and Me

Posted by No Tags Random Thoughts

By Robert L. Whittle President & CEO During the peak of The Atkins Diet craze (and, yes, it was a craze), Williams Whittle handled the PR for Dr. Atkins and his organization. How we came to get that account and how we lost it is an interesting story. We were pursuing the Today Contraceptive Sponge […]

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25 Apr 2013

Why Williams Whittle Went All Nonprofit, All the Time

Posted by Nonprofit

Since 1967, our agency had been generalists. Some notable clients in our history include Kay Jewelers; NVR, Inc.; Honda Dealer Groups in DC and Pittsburgh; BMW Dealer Groups in the Carolinas and Florida; Precision Tune Auto Care; and various condos and car dealers. That strategy worked for decades, propelling us to the elite agencies in […]

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11 Apr 2013

The Director and the Pitch

Posted by MAD MEN

I’ve written in this space before about our independent ad agency network, ICOM + IN, which offers education from agency principal to agency principal. The last meeting I attended was in Santa Monica in October 2012. One of my best pals had come in to LA a day early to pitch a big smoking cessation […]

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5 Feb 2013

Can You Believe the Coincidence?!

Posted by MAD MEN

Williams Whittle has been a member of a worldwide network of independent ad agencies for many years. It has been one of the best business investments I have ever made. ICOM+IN holds two meetings a year, spring and fall. The spring meeting is international, where all 70+ agencies get together for three days of fun […]

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Alexandria, VA 22314

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