Branding

15 Mar 2018

Freshen Up! 5 Spring Cleaning Tips for Your Nonprofit’s Communications

Posted by Marketing Uncategorized Branding Nonprofit

Grass is growing, buds are budding, and spring is finally here! It’s the perfect time for you to take a step back from your daily grind and take a minute to clean up your communications. With just a few small steps, you can make a big difference in how your organization is seen by outsiders. […]

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21 Feb 2018

Top 5 Cancer-Fighting Campaigns

Posted by Marketing advertising Uncategorized Branding Nonprofit

February is Cancer Prevention Month. So at Williams Whittle we are taking this month to revisit what each of us can do to prevent the risk of cancer. This also gives us an opportunity to look back and find some of the best cancer-fighting advertising and PR campaigns we can remember. These campaigns made us […]

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21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Posted by Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

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24 Jul 2017

Actionable Digital Analytics That Matter

Posted by Marketing Data Tools Uncategorized Branding Digital Measurement Nonprofit

Photo courtesy of Siteimprove. 2017 AMA Nonprofit Marketing Conference Recap In this digital and data driven world of marketing, it’s not easy to determine what metrics should be ranked higher over others. One of the most important beacons of brand identity is your organization’s website. To gain important knowledge of user engagement and key demographics […]

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21 Jul 2017

Path to a Successful Website Launch

Posted by Marketing Data Tools advertising Uncategorized Branding Digital Nonprofit

2017 AMA Nonprofit Marketing Conference Recap When it comes to the world of nonprofits and digital marketing, a key player in brand awareness is your organization’s website. At the 2017 AMA Nonprofit Marketing Conference, sitting in a session on the opportunities and pitfalls of website launches helped provide key insight into the successful ways nonprofits […]

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21 Jul 2017

Content That Motivates In a Mobile-First World

Posted by Marketing advertising Uncategorized Branding Digital Measurement

2017 AMA Nonprofit Marketing Conference Recap Adva Priso of Anne Lewis Strategies and Jennifer Gmerek of Conservation International presented a session chock full of specific examples of content that motivates action. Ms. Priso believes that effective content must align with your “North Star” (i.e. what your organization represents) and tells the story that only you […]

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19 Jul 2017

When $300 Million is Not Enough for a Nonprofit: The Make-A-Wish Makeover

Posted by Marketing Uncategorized Branding

2017 AMA Nonprofit Marketing Conference Recap Everybody knows the Make-A-Wish Foundation and the joy that they bring to children all around the world. But how well do we really know them? It turns out, “not very”, after viewing a talk by John Vranas, a senior marketing official of the Foundation who spoke at the American […]

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18 Jul 2017

The Innovation Incubator

Posted by Marketing Uncategorized Branding

Photos courtesy of Yerba Buena Center for the Arts (YBCA). 2017 AMA Nonprofit Marketing Conference Recap Jennifer Martindale of the Yerba Buena Center for the Arts (YBCA) in San Francisco gave an inspired talk at the 2017 AMA Nonprofit Marketing Conference on how their marketing department evolved into an innovation incubator, which shifted their entire […]

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9 Jun 2017

Engage for Good Conference 2017

Posted by Marketing advertising Uncategorized Associations Branding Nonprofit

Last week, Williams Whittle was represented at the 15th annual Engage for Good conference in Chicago. Around 500 marketers, nonprofits, corporate officials and volunteers convened to learn about the latest trends in cause marketing. Williams Whittle had a booth to distribute information on our agency as well as providing graphic recording of the most important […]

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