Branding

21 Jul 2017

Content That Motivates In a Mobile-First World

Marketing advertising Uncategorized Branding Digital Measurement

2017 AMA Nonprofit Marketing Conference Recap Adva Priso of Anne Lewis Strategies and Jennifer Gmerek of Conservation International presented a session chock full of specific examples of content that motivates action. Ms. Priso believes that effective content must align with your “North Star” (i.e. what your organization represents) and tells the story that only you […]

Read More
19 Jul 2017

When $300 Million is Not Enough for a Nonprofit: The Make-A-Wish Makeover

Marketing Uncategorized Branding

2017 AMA Nonprofit Marketing Conference Recap Everybody knows the Make-A-Wish Foundation and the joy that they bring to children all around the world. But how well do we really know them? It turns out, “not very”, after viewing a talk by John Vranas, a senior marketing official of the Foundation who spoke at the American […]

Read More
18 Jul 2017

The Innovation Incubator

Marketing Uncategorized Branding

Photos courtesy of Yerba Buena Center for the Arts (YBCA). 2017 AMA Nonprofit Marketing Conference Recap Jennifer Martindale of the Yerba Buena Center for the Arts (YBCA) in San Francisco gave an inspired talk at the 2017 AMA Nonprofit Marketing Conference on how their marketing department evolved into an innovation incubator, which shifted their entire […]

Read More
9 Jun 2017

Engage for Good Conference 2017

Marketing advertising Uncategorized Associations Branding Nonprofit

Last week, Williams Whittle was represented at the 15th annual Engage for Good conference in Chicago. Around 500 marketers, nonprofits, corporate officials and volunteers convened to learn about the latest trends in cause marketing. Williams Whittle had a booth to distribute information on our agency as well as providing graphic recording of the most important […]

Read More
30 May 2017

Virginia Hospital Center and Mayo Clinic

Marketing advertising Uncategorized Agency Life Branding Nonprofit

Virginia Hospital Center, Mayo Clinic, and your family…better together! Sound familiar? We hope so. Williams Whittle created Virginia Hospital Center’s new advertising campaign to help our client create brand awareness within Northern Virginia that they are a proud member of the Mayo Clinic Care Network. In order to successfully make the partnership relevant to the […]

Read More
5 May 2017

Powerful and Practical Social Media: Facebook for Nonprofits

Marketing Branding Digital Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical Social Media series helps you break through to get your message heard! What’s your purpose (on social)? […]

Read More
22 Aug 2016

Re-branding Washington DC

Branding

A few years after the end of the American Revolution, Alexander Hamilton, in exchange for concessions to his beloved national financial system, agreed that the new country’s capital be established in the South, thereby consigning Washington DC as the Federal City. Not New York and not Philadelphia. Ever since, Washington has cemented its place in […]

Read More
7 Jun 2016

Not sure if you need to rebrand? Use our decision tree!

Branding

Read More
9 May 2016

How to create a message map

Branding

Every good communicator can benefit from creating and using a message map. It’s the ultimate guide to help steer your staff, your leaders and yourself through conversations about your nonprofit – whether they’re at a party or being interviewed by the media. As the “captain” of the messaging ship at your organization, you want your […]

Read More

711 Princess Street,
Alexandria, VA 22314

Member of ICOM, a worldwide agency network.