Data Tools

18 Apr 2018

3 Things Every Nonprofit Should Know About Internet Privacy

Posted by No Tags Marketing Data Tools Uncategorized Nonprofit

Privacy concerns are all over the news lately, with breaches in Equifax, Cambridge Analytica misusing data, and Facebook’s Mark Zuckerberg being questioned by Congress. But how does all this privacy talk affect nonprofits? Many nonprofits store valuable user information, including e-mails, credit card info, addresses, and even more nuanced data such as birthdays, interests, and […]

Read More
19 Oct 2017

PSA Director Preference Survey

Posted by Data Tools Uncategorized Measurement Nonprofit PSA

Most nonprofits that have public service announcement (PSA) campaigns develop ads that deliver their most impactful message, get it in the hands of the media and **hope** it gets on air. Some nonprofits with long histories and track records of PSA placement feel confident that they will receive good coverage and newer nonprofits feel like […]

Read More
24 Jul 2017

Actionable Digital Analytics That Matter

Posted by Marketing Data Tools Uncategorized Branding Digital Measurement Nonprofit

Photo courtesy of Siteimprove. 2017 AMA Nonprofit Marketing Conference Recap In this digital and data driven world of marketing, it’s not easy to determine what metrics should be ranked higher over others. One of the most important beacons of brand identity is your organization’s website. To gain important knowledge of user engagement and key demographics […]

Read More
21 Jul 2017

Path to a Successful Website Launch

Posted by Marketing Data Tools advertising Uncategorized Branding Digital Nonprofit

2017 AMA Nonprofit Marketing Conference Recap When it comes to the world of nonprofits and digital marketing, a key player in brand awareness is your organization’s website. At the 2017 AMA Nonprofit Marketing Conference, sitting in a session on the opportunities and pitfalls of website launches helped provide key insight into the successful ways nonprofits […]

Read More
28 Apr 2017

Free and Easy Data Tools For Nonprofit Marketing

Posted by Marketing Data Tools Uncategorized Agency Life Digital Nonprofit

Great marketing requires great data. Before you launch a new marketing campaign, it is vital to get insight into your audience, which requires research. This blog post will walk you through my three favorite data tools that inform my nonprofit marketing. US Census The Census, done every ten years, is the most important data our […]

Read More

711 Princess Street,
Alexandria, VA 22314

Member of ICOM, a worldwide agency network.

[recaptcha]