Blog

21 Dec 2017

Three Steps to Improve Your Nonprofit Newsletter

Posted by Uncategorized

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your […]

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21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Posted by Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

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1 Dec 2017

The Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Posted by Marketing advertising Digital Nonprofit

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use […]

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20 Oct 2017

Powerful and Practical: Nonprofit Social Media Success on Twitter

Posted by Marketing advertising Uncategorized Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical series helps you break through to get your message heard! What’s your purpose (on social)? Social media […]

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31 May 2017

New President in 50th Year of Business Positions Agency For the Future

Posted by advertising Team Members Uncategorized Agency Life

You don’t get to 50 years in business without the contributions of many dedicated, over-achieving employees. To all of us at Williams Whittle, half a century isn’t a finish line; a time to rest on our laurels. It’s a legacy to build on – a time to position our agency for the next chapter. With […]

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30 May 2017

Virginia Hospital Center and Mayo Clinic

Posted by Marketing advertising Uncategorized Agency Life Branding Nonprofit

Virginia Hospital Center, Mayo Clinic, and your family…better together! Sound familiar? We hope so. Williams Whittle created Virginia Hospital Center’s new advertising campaign to help our client create brand awareness within Northern Virginia that they are a proud member of the Mayo Clinic Care Network. In order to successfully make the partnership relevant to the […]

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16 Aug 2016

How to Prepare for a Conference in 6 Steps

Posted by Nonprofit

Williams Whittle recently just returned from exhibiting our agency at two fantastic NonProfit Marketing Conferences. This year we attended the AMA NonProfit Marketing Conference and the Bridge Conference. Luckily for us, they were both local. Our leadership team decided in 2015 that we’d be exhibiting at both conferences. After all, NonProfit Marketers are OUR PEOPLE. […]

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17 Sep 2013

How to utilize an awareness video

Posted by Nonprofit PSA

Sometimes it happens; you have a good story to tell, so you create a video. You say to yourself,  “surely I’ll find ways to use it,” but half-way through production, questions are raised. How exactly will you use this video? How will you present the ROI? Will you be able to track conversions? Have no […]

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22 Jan 2013

PSA Spotlight: Breast Cancer & Examples of Impact

Posted by Nonprofit PSA

Every day, nonprofits all over our country (and world, for that matter) are faced with the challenge of: 1)      attracting new donors 2)      staying connected and engaged with current donors 3)      securing regular donations from 1 and 2 above 4)      beyond donations, how do get people give their time, skills and/or  resources There are literally […]

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