21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Posted by Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

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21 Jul 2017

Content That Motivates In a Mobile-First World

Posted by Marketing advertising Uncategorized Branding Digital Measurement

2017 AMA Nonprofit Marketing Conference Recap Adva Priso of Anne Lewis Strategies and Jennifer Gmerek of Conservation International presented a session chock full of specific examples of content that motivates action. Ms. Priso believes that effective content must align with your “North Star” (i.e. what your organization represents) and tells the story that only you […]

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5 Feb 2016

Why to Promote a Vanity URL and Redirect Traffic to Your Site

Posted by Digital Measurement

We marketers love a smart redirect. A vanity URL is a unique web address that does not have its own content, but redirects to another page. It allows us to track web traffic from campaign marketing materials and, with careful wording and a little luck in what URLs are available for purchase, the vanity URL […]

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25 Feb 2015

Tips to create an email automation program that clicks

Posted by Digital Nonprofit

I subscribe to a lot of retail emails. Most people find them annoying, but when I’m impulsively online shopping, I want to have the latest coupon code waiting in my inbox. And when done right, some retailers actually know when I want to buy something (thanks Amazon!) Welcome to the world of email automation. From […]

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