A Marketing Manifesto for Nonprofits for 2019 and Beyond

Posted by Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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