Blog

11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Posted by Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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26 Jul 2018

Market Your Nonprofit’s Event Using Facebook

Posted by Marketing advertising Uncategorized Social Media

Facebook is an obvious choice to market your event, with its 1.7 billion users. But with 38 million other Facebook events to compete with, how do you make yours stand out? Here are a few suggestions: Make it look good The best thing you can do to help your event take off on Facebook is […]

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18 Jul 2018

Williams Whittle Sponsors 2018 AMA Nonprofit Marketing Conference

Posted by Marketing Uncategorized Nonprofit

At the 2018 AMA Nonprofit Marketing Conference, July 16 – 18 Williams Whittle Creative Director Eva Day drew Graphic recordings of sessions from speakers at the conference in Washington, D.C. Click here to view our graphic recordings and recaps of each session.

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21 Dec 2017

Three Steps to Improve Your Nonprofit Newsletter

Posted by Uncategorized

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your […]

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21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Posted by Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

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1 Dec 2017

The Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Posted by Marketing advertising Digital Nonprofit

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use […]

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