23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Posted by Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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5 Nov 2015

5 Steps to Creating an Effective Brochure

Posted by Nonprofit

Creating a brochure can be a daunting task whether you’re starting from scratch or re-creating your brochure. Where do you even start? We recently won a GALA Award for one of our client’s brochures, so what a great opportunity to impart the process we used to create the brochure to help with yours. (And keep […]

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