The 2023 Williams Whittle Generation Z Survey

In March 2023, Williams Whittle conducted a survey of 11-26 year olds (“Gen Z”) throughout the United States in order to understand their media habits and preferences. Minors were required to gain parental permission before participating. A similar study was conducted in 2022, giving us the ability to view how trends have shifted in the last year.

View our 2023 Williams Whittle Generation Z Survey or complete this form and download a PDF version.

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