Blog2020-03-23T18:52:46+00:00

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Marie Kondo Your Nonprofit Marketing

If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie [...]

Williams Whittle Wins MarCom Awards

Williams Whittle is proud to announce being awarded two MarCom Awards for campaigns with our client Virginia Hospital Center. Judged by the Association of Marketing and Communications Professionals, MarCom is an internationally respected competition 15 years in the making receiving [...]

Marketing Manifesto for Nonprofits

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change [...]

Ad Campaign To Fight Religious Intolerance

In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for [...]

4 Ways to Write Better Nonprofit E-mails

Posted by: Allison Carney We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, [...]

How To Thank Your Donors

Posted by: Allison Carney Thanksgiving is just days away and has us thinking about the most important thing in fundraising: gratitude. Your donors keep your lights on, fund your programs, and keep your mission going forward. So how do you [...]

Tips For Creating A PSA That Will Get More Airtime

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when [...]

Thought Leadership for Nonprofits

Posted by: Allison Carney Thought leadership is a fashionable buzzword that actually means something very simple: people care about your opinions. To be a thought leader, all you need to have are fresh ideas, passion for the topic, and a [...]

Market Your Nonprofit’s Event Using Facebook

Posted by: Allison Carney Facebook is an obvious choice to market your event, with its 1.7 billion users. But with 38 million other Facebook events to compete with, how do you make yours stand out? Here are a few suggestions: [...]

The Basics of SEO for Nonprofits

Every organization wants to improve their website’s SEO (search engine optimization). We work hard to create engaging content, and improving the SEO for your nonprofit website is the best way to get more views, more comments, and more engagement. However, [...]

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