Williams Whittle Associates is a full-service advertising agency based in the DC metro area. Clients have relied on our strategic and creative thinking for the last 50 years to help them achieve real business objectives. As an agency focused on supporting nonprofits, Williams Whittle is known for providing clients with iconic taglines, award-winning creative and […]
Last week, I left the cobblestone streets of Old Town and traveled just a few metro stops away for the Mid-Atlantic Marketing Summit in Washington, DC. Held at the National Education Association, this conference brought together many of the top agencies and brands in the business. I raced from session to session, chatting with old […]
The Super Bowl is never just about the game, but also the unveiling of the most talked about advertisements debuting during the commercial breaks. At $5.2 million a pop for 30 seconds of air time, the Super Bowl is a huge opportunity for brands to market to 98.2 million viewers. As advertising professionals, of course, […]
If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie Kondo, a Japanese organizing consultant, as she helps families declutter their homes using her ‘KonMari’ […]
Williams Whittle is proud to announce being awarded two MarCom Awards for campaigns with our client Virginia Hospital Center. Judged by the Association of Marketing and Communications Professionals, MarCom is an internationally respected competition 15 years in the making receiving 6,000 entries annually. MarCom evaluates entries in the following categories: print media, strategic communications, digital […]
Every organization wants to improve their website’s SEO (search engine optimization). We work hard to create engaging content, and improving the SEO for your nonprofit website is the best way to get more views, more comments, and more engagement. However, it can be hard to know what’s worthwhile to do, and what’s not going to […]
Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]
How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use […]
Photo courtesy of Siteimprove. 2017 AMA Nonprofit Marketing Conference Recap In this digital and data driven world of marketing, it’s not easy to determine what metrics should be ranked higher over others. One of the most important beacons of brand identity is your organization’s website. To gain important knowledge of user engagement and key demographics […]
2017 AMA Nonprofit Marketing Conference Recap When it comes to the world of nonprofits and digital marketing, a key player in brand awareness is your organization’s website. At the 2017 AMA Nonprofit Marketing Conference, sitting in a session on the opportunities and pitfalls of website launches helped provide key insight into the successful ways nonprofits […]
