Each month we track the performance of our client campaigns through data analysis. Using tools such as Google Analytics and Google Ads, Facebook, Instagram, Twitter, and YouTube Ads Manager, we track data and present it visually in the form of a dashboard. Getting started creating a dashboard can be daunting, so we will share some […]
If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie Kondo, a Japanese organizing consultant, as she helps families declutter their homes using her ‘KonMari’ […]
Privacy concerns are all over the news lately, with breaches in Equifax, Cambridge Analytica misusing data, and Facebook’s Mark Zuckerberg being questioned by Congress. But how does all this privacy talk affect nonprofits? Many nonprofits store valuable user information, including e-mails, credit card info, addresses, and even more nuanced data such as birthdays, interests, and […]
Most nonprofits that have public service announcement (PSA) campaigns develop ads that deliver their most impactful message, get it in the hands of the media and **hope** it gets on air. Some nonprofits with long histories and track records of PSA placement feel confident that they will receive good coverage and newer nonprofits feel like […]
Photo courtesy of Siteimprove. 2017 AMA Nonprofit Marketing Conference Recap In this digital and data driven world of marketing, it’s not easy to determine what metrics should be ranked higher over others. One of the most important beacons of brand identity is your organization’s website. To gain important knowledge of user engagement and key demographics […]
2017 AMA Nonprofit Marketing Conference Recap When it comes to the world of nonprofits and digital marketing, a key player in brand awareness is your organization’s website. At the 2017 AMA Nonprofit Marketing Conference, sitting in a session on the opportunities and pitfalls of website launches helped provide key insight into the successful ways nonprofits […]
Great marketing requires great data. Before you launch a new marketing campaign, it is vital to get insight into your audience, which requires research. This blog post will walk you through my three favorite data tools that inform my nonprofit marketing. US Census The Census, done every ten years, is the most important data our […]
