COVID-19 marketing

The COVID-19 pandemic impacted all our clients in different ways. Media flights were shifted to reflect new media consumption habits and messaging was updated to provide critical and timely information to the public. Many lessons were learned, the biggest one is the importance of health and wellness.

When COVID-19 hit in 2020, the public needed timely information and we provided it through television, social media, radio, print, online and email.

Green Marketing
Mattress Recycling Council
Bye Bye Mattress
Sleep Products Sustainability Program
National Park Trust

covid-19 marketing project gallery

Virginia Hospital Center TV "COVID-19" Virginia Hospital Center TV "Telehealth" Virginia Hospital Center TV "Surgery Safety" Bye Bye Mattress Social Media Virginia Hospital Center Print Virginia Hospital Center Social Media Interfaith Council of Metropolitan Washington Social Media Wesley Housing Social Media

The Covid Pivot The COVID-19 Pivot blog: Covid Adapt COVID-19 Local Business Adaptations blog: COVID-19 Local Business Adaptations 10 Tips on Social Media During COVID-19 10 Tips on Social Media During COVID-19 blog: Collection of COVID-19 related marketing materials Keep Advertising Why You Absolutely,
Positively Must Keep Advertising
Top 5 COVID-19 Ads Top 5 COVID-19 Ads blog: Lessons from the Covid Lessons from the Covid blog:


Strategy Research, Strategic Planning, Communication Plans, Marketing Audits, Target Audience Profiles, Positioning, Messaging, Content Strategy

Creative & Branding Branding & Identity, Brand Standards & Guidelines, Art Direction & Design, Illustration, Infographics, Copywriting, Web Design

Media & Digital Traditional Media, Digital & Social Media, Tracking & Analytics, Campaign Dashboards, Post Buy Analysis, Data Visualization, Search Engine Marketing, Google Grant Management, Certified Social Marketing Consultant (CSMC), Google Adwords, Analytics & Waze Certified

PSA Campaigns Strategy, Creative, Distribution, Media Outreach, Tracking & Analytics, PR

Maryanne Boster

In March 2020, the pandemic forced a change in our advertising messaging. WW quickly paused our existing campaigns and pivoted to develop a new advertising campaign featuring VHC’s COVID-19 response. Within three weeks, they launched new creative about critical and timely health information for our community, announcing our Drive-Thru COVID-19 Sample site, increased availability of Telehealth Visits, and patient safety initiatives at the Hospital and provider offices. We were extremely impressed with how nimble and forward-thinking the team has been with their creative and digital-first response during a difficult time.close quote

Maryanne Boster
Director of Corporate Communications
Virginia Hospital Center