COVID-19 marketing
The COVID-19 pandemic impacted all our clients in different ways. Media flights were shifted to reflect new media consumption habits and messaging was updated to provide critical and timely information to the public. Many lessons were learned, the biggest one is the importance of health and wellness.
When COVID-19 hit in 2020, the public needed timely information and we provided it through television, social media, radio, print, online and email.
covid-19 marketing project gallery
services
Strategy • Research, Strategic Planning, Communication Plans, Marketing Audits, Target Audience Profiles, Positioning, Messaging,
Creative & Branding • Branding & Identity, Brand Standards & Guidelines, Art Direction & Design, Illustration, Infographics, Copywriting,
Media & Digital • Traditional Media, Digital & Social Media, Tracking & Analytics, Campaign Dashboards, Post Buy Analysis, Data Visualization, Search Engine Marketing, Google Grant Management, Certified Social Marketing Consultant (CSMC), Google Adwords, Analytics &
PSA Campaigns • Strategy, Creative, Distribution, Media Outreach,
In March 2020, the pandemic forced a change in our advertising messaging. WW quickly paused our existing campaigns and pivoted to develop a new advertising campaign featuring VHC’s COVID-19 response. Within three weeks, they launched new creative about critical and timely health information for our community, announcing our Drive-Thru COVID-19 Sample site, increased availability of Telehealth Visits, and patient safety initiatives at the Hospital and provider offices. We were extremely impressed with how nimble and forward-thinking the team has been with their creative and digital-first response during a difficult time.
Maryanne Boster
Director of Corporate Communications
Virginia Hospital Center