Meaningful: The Story of Ideas That Fly

Ideas that fly begin with the customer’s story. The story is the jumping off point for product innovation and marketing that translates opportunities into tangible insights. Those insights are turned into products and services that provide customers with features and [...]

The Algebra of Happiness

The Algebra of Happiness provides a formula for happiness based on Scott Galloway's personal experience as a father and a son combined with his professional experience a serial entrepreneur, and an academic. He examines success, love, health, and the definition [...]

Marketing: A Love Story

If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing - it feels like a gift.” Jiwa demonstrates how to differentiate and add value by telling a better brand story.   Photo [...]

Marketing Plan Workbook

The Marketing Plan Workbook from Julia McDowell at Five Ones is a handy guide with 50 pages of planning help and productivity to help you meet your marketing goals. As a workbook inspired by bullet journaling with graphic illustrations, it [...]


The basic value proposition of essentialism is to give yourself permission to stop trying to do it all, to stop saying yes to everyone, so you can make your highest contribution towards the things that really matter. If you could [...]

Slay Like a Mother

To honor Mother’s Day, we are reviewing the book Slay Like a Mother: How to Destroy What’s Holding You Back So You Can Live the Life You Want by Katherine Wintsch. Her book helps you identify your dragon of self-doubt [...]

Change: How to Make Big Things Happen

Professor Damon Centola examines the science of how innovative ideas, movements, and behavior spread through social networks. His research dispels the myths of the influencer, ideas that go viral, and our natural inclination to make innovations stickier by demonstrating that [...]

Post Corona: From Crisis to Opportunity

In Post Corona, NYU Professor and serial entrepreneur Scott Galloway, predicts how the pandemic will reshape the business environment. For many brands in the post corona world, safety and survival are the main goals, but it may also mean rethinking [...]