Nonprofit

29 Jan 2019

Marie Kondo Your Nonprofit Marketing

Posted by Marketing Data Tools Uncategorized Agency Life Branding Digital Measurement Nonprofit Social Media

If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie Kondo, a Japanese organizing consultant, as she helps families declutter their homes using her ‘KonMari’ […]

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23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Posted by Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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9 Jan 2019

Williams Whittle Launches Ad Campaign To Help Fight Religious Intolerance

Posted by Marketing advertising Uncategorized Nonprofit

In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for IFC to renew its efforts to bring together all faith communities, becoming a united voice […]

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4 Jan 2019

4 New Year’s Resolutions for Better Nonprofit E-mails

Posted by Marketing advertising Branding Nonprofit

We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails […]

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11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Posted by Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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18 Jul 2018

Williams Whittle Sponsors 2018 AMA Nonprofit Marketing Conference

Posted by Marketing Uncategorized Nonprofit

At the 2018 AMA Nonprofit Marketing Conference, July 16 – 18 Williams Whittle Creative Director Eva Day drew Graphic recordings of sessions from speakers at the conference in Washington, D.C. Click here to view our graphic recordings and recaps of each session.

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18 Apr 2018

3 Things Every Nonprofit Should Know About Internet Privacy

Posted by No Tags Marketing Data Tools Uncategorized Nonprofit

Privacy concerns are all over the news lately, with breaches in Equifax, Cambridge Analytica misusing data, and Facebook’s Mark Zuckerberg being questioned by Congress. But how does all this privacy talk affect nonprofits? Many nonprofits store valuable user information, including e-mails, credit card info, addresses, and even more nuanced data such as birthdays, interests, and […]

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15 Mar 2018

Freshen Up! 5 Spring Cleaning Tips for Your Nonprofit’s Communications

Posted by Marketing Uncategorized Branding Nonprofit

Grass is growing, buds are budding, and spring is finally here! It’s the perfect time for you to take a step back from your daily grind and take a minute to clean up your communications. With just a few small steps, you can make a big difference in how your organization is seen by outsiders. […]

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21 Feb 2018

Top 5 Cancer-Fighting Campaigns

Posted by Marketing advertising Uncategorized Branding Nonprofit

February is Cancer Prevention Month. So at Williams Whittle we are taking this month to revisit what each of us can do to prevent the risk of cancer. This also gives us an opportunity to look back and find some of the best cancer-fighting advertising and PR campaigns we can remember. These campaigns made us […]

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