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  • We are Williams Whittle
  • Making a difference differently
  • Marketing for nonprofits

Strategic CommunicationsCreativePSAsMedia ManagementAdvertising

Our Focus

Our Focus

In our 49+ years of marketing, we’ve learned that your bottom line is our bottom line. Whether the assignment is a rebrand or a national launch of a new initiative, or reaching new audiences, we know how to conceive and execute marketing strategies that are measurably superior. We believe that people buy on emotion, and justify on logic, which is why our messaging is always emotionally charged, and always elicits a response. In digital, print, radio and TV, we create bridges between your cause and your audiences.

Our Team

Our philosophy is that our “Chiefs” are always engaged with you from day one. We assign each client a senior team that has proven itself with some of the most recognizable names in the nonprofit and Association worlds. We are small enough to give you personal attention, while being experienced enough to provide seasoned leadership.

Services

Our work always begins with the goal of reaching new audiences. The way we accomplish it is a delicate mix of strategy, timing, budget, experience (and guts). And it's not a cookie-cutter approach. Here are our core competencies:

Strategic Communications Planning

An effective marketing plan is the GPS for your brand. We’re experts at creating succinct strategy and “drawing” the map with short and long-term tactics that set you up for success.

Creative

Taking direction from the strategy, the creative is where we make magic. We always aim for our creative to be emotionally compelling so it engages audiences in your cause and pushes them to take action.

Branding

Whether you’re a new or mature brand, you might be in need of revitalization. We craft visual identities that are aligned with your brand of today—and tomorrow.

Digital

We track every message on digital media all the way through the conversion pipeline. Whatever a conversion means to you, we track and optimize both the message and the medium all along the way.

PSAs

If your audience isn’t getting bigger, younger, more interested…different, then you can’t deliver on your mission as effectively. We’ll help you find ways to reach them through PSAs.

Messaging

Words matter. A clear, concise exposition of a brand can, and does, create value for your organization. We’ll help you find the right words that express who you are, what you do and why it matters.

Social Media

It takes far too much effort to engage on social media just because “everyone else is doing it.” We find the right platforms for your purpose and exploit its strengths.

Media

When you want to make the biggest impact possible, traditional media may be the way to go. We are renowned for our ability to target audiences and to negotiate the best possible rates.

Need to reach and engage new audiences?Contact us

Clients

We are fortunate to work for great causes. Strong and trusting relationships help us create life-changing work.

Marketing is at the very least a contact sport. You don’t get a participation trophy and a juice box just for playing the game. It can actually mean the difference between success and failure for a nonprofit.

- Rob Whittle -

Portfolio

We reach new audiences for leading nonprofit brands. By expanding the reach with emotionally compelling messages, we bring new advocates to our clients' causes. Here's some of our work.

National Association of Railroad Passengers

Creative / Strategy

Mount Vernon Triangle CID

Creative

Capital Impact Partners

Branding / Messaging

American Red Cross

PSA

ASHP

Branding / Messaging / Strategy

Virginia Hospital Center

Creative / Media / Strategy

American Institute for Cancer Research

Creative / PSA / Strategy

Need to reach and engage new audiences?Contact us

rwhittle@williamswhittle.com
711 Princess Street, Alexandria, VA 22314
Member of ICOM, a worldwide agency network

Contact Form

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