In the first of a series of webinars targeted at nonprofits, Williams Whittle, in conjunction with research firm KB Insights, conducted a national survey of consumers matching the census profile of the United States by location and demographics (gender, age, income, ethnicity, marital status, and presence of children).

The full presentation and results of the Donor Survey can be viewed here.

View and download 15 Insights to Better Target Donors here.

Read the article in Capitol Communicator below.