healthcare marketing
In the healthcare fields of cancer research, medical services, disaster preparedness, and even global disease prevention such as COVID-19, we can draw upon our breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.
In the healthcare fields of cancer research, hospitals, disaster preparedness and even international disease prevention, we can draw upon our depth and breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.
healthcare marketing project gallery
services
Strategy • Research, Strategic Planning, Communication Plans, Marketing Audits, Target Audience Profiles, Positioning, Messaging,
Creative & Branding • Branding & Identity, Brand Standards & Guidelines, Art Direction & Design, Illustration, Infographics, Copywriting,
Media & Digital • Traditional Media, Digital & Social Media, Tracking & Analytics, Campaign Dashboards, Post Buy Analysis, Data Visualization, Search Engine Marketing, Google Grant Management, Certified Social Marketing Consultant (CSMC), Google Adwords, Analytics &
PSA Campaigns • Strategy, Creative, Distribution, Media Outreach,
The Better Together ad campaign WW developed to promote Virginia Hospital Center’s clinical collaboration with Mayo Clinic not only increased awareness of our Mayo Clinic Care Network selection—a key marketplace differentiator, it also boosted awareness of VHC’s brand overall and increased consumer likelihood to choose VHC for care.
Sue Anne Cassidy
Former Marketing Director
Virginia Hospital Center