healthcare marketing

In the healthcare fields of cancer research, medical services, disaster preparedness, and even global disease prevention such as COVID-19, we can draw upon our breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.

healthcare marketing project gallery

Sue Anne Cassidy

In March 2020, the pandemic forced a change in our advertising messaging. WW quickly paused our existing campaigns and pivoted to develop a new advertising campaign featuring VHC’s COVID-19 response. Within three weeks, they launched new creative about critical and timely health information for our community, announcing our Drive-Thru COVID-19 Sample site, increased availability of Telehealth Visits, and patient safety initiatives at the Hospital and provider offices. We were extremely impressed with how nimble and forward-thinking the team has been with their creative and digital-first response during a difficult time.close quote

Maryanne Boster
Director of Corporate Communications
Virginia Hospital Center