healthcare marketing
In the healthcare fields of cancer research, medical services, disaster preparedness, and even global disease prevention such as COVID-19, we can draw upon our breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.
In the healthcare fields of cancer research, hospitals, disaster preparedness and even international disease prevention, we can draw upon our depth and breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.
healthcare marketing project gallery
In March 2020, the pandemic forced a change in our advertising messaging. WW quickly paused our existing campaigns and pivoted to develop a new advertising campaign featuring VHC’s COVID-19 response. Within three weeks, they launched new creative about critical and timely health information for our community, announcing our Drive-Thru COVID-19 Sample site, increased availability of Telehealth Visits, and patient safety initiatives at the Hospital and provider offices. We were extremely impressed with how nimble and forward-thinking the team has been with their creative and digital-first response during a difficult time.
Maryanne Boster
Director of Corporate Communications
Virginia Hospital Center