healthcare marketing

In the healthcare fields of cancer research, medical services, disaster preparedness, and even global disease prevention such as COVID-19, we can draw upon our breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.

In the healthcare fields of cancer research, hospitals, disaster preparedness and even international disease prevention, we can draw upon our depth and breadth of experience. From conducting research on healthcare motivators and messaging, to creating benchmarks that produce the best ROI, to developing and executing 360-degree campaigns, we create customized, targeted brand strategies. We highlight impact, whether its donations, awareness, ad recall or likelihood to choose. When results matter – and they should – our strategies are proven to deliver.

Healthcare Marketing
American Red Cross
Virginia Hospital Center
American Institute for Cancer Research
Pan American Health Organization
ASHP

healthcare marketing project gallery

VCH - Stronger Together Virginia Hospital Center TV "Stronger Together" Virginia Hospital Center TV "Don't Postpone Your Health" Virginia Hospital Center TV "Portraits Together" Virginia Hospital Center TV "Portraits of a Family" Virginia Hospital Center TV "Portraits of a Growing Family" Virginia Hospital Center TV "Portraits of a Young Woman" ASHP Brand Identity & Standards American Institute for Cancer Research "Together We CAN PREVENT"
Case Study: AICR

case study:
American Institute for Cancer Research

Case Study - American Red Cross

case study:
American Red Cross

Case Study - PAHO

case study:
Pan American Health Organization

Case Study - ASHP

case study:
American Society of Health-System Pharmacists

services

Strategy Research, Strategic Planning, Communication Plans, Marketing Audits, Target Audience Profiles, Positioning, Messaging, Content Strategy

Creative & Branding Branding & Identity, Brand Standards & Guidelines, Art Direction & Design, Illustration, Infographics, Copywriting, Web Design

Media & Digital Traditional Media, Digital & Social Media, Tracking & Analytics, Campaign Dashboards, Post Buy Analysis, Data Visualization, Search Engine Marketing, Google Grant Management, Certified Social Marketing Consultant (CSMC), Google Adwords, Analytics & Waze Certified

PSA Campaigns Strategy, Creative, Distribution, Media Outreach, Tracking & Analytics, PR

Sue Anne Cassidy
Quote

The Better Together ad campaign WW developed to promote Virginia Hospital Center’s clinical collaboration with Mayo Clinic not only increased awareness of our Mayo Clinic Care Network selection—a key marketplace differentiator, it also boosted awareness of VHC’s brand overall and increased consumer likelihood to choose VHC for care.close quote

Sue Anne Cassidy
Former Marketing Director
Virginia Hospital Center