military/veteran marketing

Drawing from our long experience with supporters of active-duty military personnel, reservists, veterans and their families, we help the public connect with each of these constituencies. We are all proud of those who have served their country, and we want to be sure they get the respect they deserve.

military/veteran marketing project gallery

TAPS

TV "Visiting Mom"

USO

TV “Good to be Back”

USO

TV “Aftermath”

The Mission Continues

TV "Transformers"

TAPS

TV "These Days"

American Corporate Partners

Collateral

USO

Print and Collateral

blog:
The Re-Making of an Iconic Brand

blog:
An Inside Look at Creative

services

Strategy • Research, Strategic Planning, Communication Plans, Marketing Audits, Target Audience Profiles, Positioning, Messaging, Content Strategy

Creative & Branding • Branding & Identity, Brand Standards & Guidelines, Art Direction & Design, Illustration, Infographics, Copywriting, Web Design

Media & Digital • Traditional Media, Digital & Social Media, Tracking & Analytics, Campaign Dashboards, Post Buy Analysis, Data Visualization, Search Engine Marketing, Google Grant Management, Certified Social Marketing Consultant (CSMC), Google Adwords, Analytics & Waze Certified

PSA Campaigns • Strategy, Creative, Distribution, Media Outreach, Tracking & Analytics, PR

Williams Whittle’s rebranding of the USO and the PSA campaign helped revitalize the brand by engaging and educating the public about the services and programs we offer for troops returning home.

Ultimately, the PSA campaign received $627 million in donated advertising over a 10 year period as a result of their media outreach efforts and gave us a significant lift in giving.

John Hanson
Former Executive Vice President
USO