Our media planning and buying team nurtures their invaluable media relationships, paired with local market knowledge, to identify bonus and value-added opportunities that make every precious nonprofit dollar count. We know everything is negotiable, which is why we work relentlessly to get you the best deal possible in every medium often negotiating 25-50% off rate card for paid media.
We keep track of the rapidly changing media landscape and the latest trends, including OTT, internet streaming, Google Ad Grants, behavioral and contextual targeting, and geo-targeting.
Once we guide you to the right media buy, we then hone in on what really matters: the stewardship and optimization of those buys to deliver optimal results.
By utilizing analytics, we are able to track and measure the success of your campaigns, ensuring that you are reaching the right audience with the right message.