services activation
Activation is marketing your mission through paid, earned and owned media channels and getting people to take action.
Our media planning and buying team nurtures their invaluable media relationships, paired with local market knowledge, to identify bonus and value-added opportunities that make every precious nonprofit dollar count. We know everything is negotiable, which is why we work relentlessly to get you the best deal possible in every medium often negotiating 25-50% off rate card for paid media.
We keep track of the rapidly changing media landscape and the latest trends, including OTT, internet streaming, Google Ad Grants, behavioral and contextual targeting, and geo-targeting.
Once we guide you to the right media buy, we then hone in on what really matters: the stewardship and optimization of those buys to deliver optimal results.
By utilizing analytics, we are able to track and measure the success of your campaigns, ensuring that you are reaching the right audience with the right message.
With over 50 years of experience delivering creative media insights and innovative solutions, we are experts in planning and buying the latest and most-effective media plans.
Our team nurtures their invaluable media relationships, paired with local market knowledge, to identify bonus and value-added opportunities that make every precious nonprofit dollar count. We know everything is negotiable, which is why we work relentlessly to get you the best deal possible in every medium. And we back everything up with research, starting with target audiences.
Once we guide you to the right media buy, we then hone in on what really matters: the stewardship and optimization of those buys to deliver optimal results. Which we make happen. We are completely accountable and no matter the lead time, we get the job done – right.
media & digital services
- Traditional Media
- Television
- Broadcast, Satellite & Cable Television
- Over-the-Top (OTT)
- Online Video Networks and Portals (YouTube, Hulu, etc.)
- Radio
- Network/Regional/Local Spot Radio
- Satellite Radio (SiriusXM)
- Internet Streaming Services (Pandora, Spotify, iHeartRadio)
- Website-Placed Radio
- Print
- National/Regional/Local Newspaper & Magazine
- Digital Print
- Out-of-Home (OOH)/Outdoor Advertising
- Billboards
- Digital Ad Networks
- Spectaculars
- Airport & Mall Displays
- Transit, (Bus and Commuter Rail) & Street Furniture, Mobile Billboards
- Email Marketing & Advertising
- Digital Media
- Search Engine Marketing (SEM) / Google Ads (Yahoo/Bing)
- Search-Based Retargeting
- Digital Display
- Online Video
- Mobile, Tablet & In-App Advertising
- Behavioral and Contextual Audience Targeting, Retargeting, Geo-Targeting
- Google Ad Grants for Nonprofit Management
- Google Ads, Analytics & Waze Certified
- Social Media
- YouTube
- Certified Social Marketing Consultant (CSMC)
- Tracking & Analytics
- Post Buy Analysis
- Direct Response Tracking
- Performance Management
- Target Audience Media Usage Analysis & Evaluation
- Campaign Digital & Social Dashboards
- Data Visualization