nonprofit | marketing
Here are 10 insights we’ve distilled from decades of nonprofit marketing experience, case studies, and research.
Take advantage of your 501c3 status.
- 25-70% off rate card with media negotiation
- Free space in TV, radio, print, and OOH using PSAs
- TV is still the most trusted form of media for brand awareness and ad recall
- One-third of donors have given as a result of a PSA.
Click here to view our PSA Services.
- Google Ad Grants $10K/month
- 88% savings on postage with an indicia
- Discounts on online tools, courses and products
The mission is the motivator.
- #1 driving force behind donations is believing in the org’s mission
- #2 is giving back to the community
- #3 is having a personal connection to the cause
The most persuasive marketing tool is a differentiating story that is easy to remember.
Click here to view our storytelling services.
Emotion is the most important driver in donor intent.
Individual success stories make the biggest impression.
- Stories about individuals are nearly 2x more effective than stories about groups or data/statistics/charts/infographics.
Simplify and make it easy to take action.
- You have less than 10 seconds to grab attention.
- Avoid industry jargon
Localize it.
- Provide a local angle for the media
Budgets go further with a mix of paid, earned, and owned media.
Click here to learn about our marketing activation services.
Stay relevant.
- Awareness months, holidays, special events, or specially created time period provides a media hook to make your campaign newsworthy.
Continually demonstrate tangible impact.
- One third of donors are unsure that their gift made an impact
- Donors want to see a tangible benefit of their gift
