services  branding


From creating brand identity systems and architecture, brand standards and guidelines, to conducting rebrands or brand refreshes, we deliver a framework for a distinguished brand and guidelines that bring it to life.

The Countdown to Nonprofit Branding Success

A strong nonprofit brand has focus. It is uniquely identifiable. It is mission-driven. It integrates supporter and donor perceptions and experiences. And it builds trust.

Whether you are conducting a rebrand or a brand refresh, nonprofit branding success comes down to five things.

  1. Brand from the outside in, not the inside out. Start with the supporter and donor point of view.
  2. The center of the nonprofit brand is the mission. Lead with why it matters.
  3. Building a nonprofit brand is all about trust and public perceptions. Data sheds light on their perceptions.
  4. While the brand identity, system, and guidelines form the framework of a recognizable brand, a distinguishing brand story coupled with an emotional connection brings it to life.
  5. A successful campaign includes everyone in the organization singing enthusiastically from the same hymnal. Rally the believers to get everyone on board.

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