PSAs are still the most cost-effective way to raise awareness of an issue to a mass audience. Our 2023 Annual Donor Survey shows that 34% of donations were made as a result of a PSA.
Our approach includes a designated Director of Media Outreach, one-on-one pitches and an emotional appeal paired with a local angle, leveraged with our personal connections with the media. Every one of our PSA campaigns has ranked in the top 5% nationally for the past 10 years, providing millions of dollars of measured value for each nonprofit. Read our Definitive Guide to PSAs and our Annual PSA Director Survey to learn more.