services  psa campaigns

PSA Campaigns

Public Service Announcements (PSAs) are the most powerful
communications channel available to a nonprofit marketer.

PSAs are still the most cost-effective way to raise awareness of an issue to a mass audience. Our 2023 Annual Donor Survey shows that 34% of donations were made as a result of a PSA.

Our approach includes a designated Director of Media Outreach, one-on-one pitches and an emotional appeal paired with a local angle, leveraged with our personal connections with the media. Every one of our PSA campaigns has ranked in the top 5% nationally for the past 10 years, providing millions of dollars of measured value for each nonprofit. Read our Definitive Guide to PSAs and our Annual PSA Director Survey to learn more.

WW PSA guide info

psa services

  • Strategy
  • Creative
    • Live Action
    • Animation
    • TV, Radio, Print, OOH, Digital
    • Other Paid Media Options Available Upon Request
  • Print
    • National/Regional/Local Newspaper & Magazine
    • Digital Print
  • Distribution
    • Broadcast Distribution Via Digital Delivery
    • Spanish-Language Station Distribution
    • Proprietary Media Database
    • Postcard Mailing to Stations
    • Post Campaign Thank You Mailing
  • Media Outreach
    • Email, Phone, Direct Mail
    • Wrap Reports
    • One-on-One Media Visits
  • Tracking & Analytics
    • Nielsen Media Tracking
    • Monthly Dashboards
    • Annual Reporting
  • PR
    • Desk-Side and In-Person Interviews
    • Satellite Press Releases

psa project gallery