PSAs are still the most cost-effective way to raise
awareness of an issue to a mass audience.
PSAs are still the most cost-effective way to raise awareness of an issue to a mass audience.
Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer.
There are many uncontrollable factors when it comes to securing free media. But what we can control is our focus on your cause is and how to deliver your message most effectively.
We do this with a designated Director of Media Outreach, one-on-one pitches and an emotional appeal paired with a local angle, leveraged with our personal connections with the media.
Over the past 10 years, every one of our PSA campaigns has ranked in the top 5% of all campaigns nationally. That’s millions of dollars of measured value for each of our clients, enabling them to reach new potential advocates for their causes. Let us find more for yours.
- Market Selection
- Media Outreach, Planning & Timing
- Annual PSA Director Survey
- Live Action
- TV, Radio, Print, OOH, Digital
- Other Paid Media Options Available Upon Request
- National/Regional/Local Newspaper & Magazine
- Digital Print
- Broadcast Distribution Via Digital Delivery
- Spanish-Language Station Distribution
- Proprietary Media Database
- Postcard Mailing to Stations
- Post Campaign Thank You Mailing
- Media Outreach
- Email, Phone, Direct Mail
- Wrap Reports
- One-on-One Media Visits
- Tracking & Analytics
- Nielsen Media Tracking
- Monthly Dashboards
- Annual Reporting
- Desk-Side and In-Person Interviews
- Satellite Press Releases