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Marketing to Gen Z
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. In January 2022, Williams Whittle, in conjunction with research firm KB Insights, conducted a survey of Gen Z throughout the United States in order to understand their media [...]
2022 Donor Survey
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. In January 2022, Williams Whittle, in conjunction with research firm KB Insights, conducted a national survey of U.S. adults mirroring the census profiles of the United States [...]
Confessions of a Business Book Addict
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post shares how WW President, Kelly Callahan-Poe read 56 books and 70 forms of media in a year and what she learned from the experience. your [...]
10 Marketing Trends for Nonprofits
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post explains our President, Kelly Callahan-Poe’s perspective on the top 10 Marketing Trends for Nonprofits. your browser does not support IFRAMEs
Nonprofit Marketing Webinar Series & Donor Survey Results
In the first of a series of webinars targeted at nonprofits, Williams Whittle, in conjunction with research firm KB Insights, conducted a national survey of consumers matching the census profile of the United States by location and demographics (gender, age, income, [...]
The Definitive Guide to Public Service Announcements (PSAs)
Public service announcements (PSAs) are the most powerful communication tool available to nonprofit marketers. They are also the most cost-effective and direct way to raise awareness of an issue to a mass audience. Utilized by 501(c)(3) tax-exempt nonprofit organizations, social [...]
WW Intern: Abby Sklencar
An Influential Internship As a Public Relations student, I surprisingly had minimal exposure to advertising other than in my introductory marketing class. I had never interned for any PR or advertising agency in the past, so I was not exactly [...]
WW Intern: Eric Stein
I wasn't quite sure what to expect going into my summer internship at Williams Whittle. Even though I am an advertising major in college my past internship with a startup company had little to do with advertising and more to [...]
What is Inclusive Language and How Do I Use It?
By: Abby Sklencar In our current society, inclusive language has become more important than ever. In workplaces, schools and everyday life, many have taken the initiative to learn about inclusive language, as well as educate others. This ensures respect when [...]
Third-Party Cookies: What do they mean to you?
By: Glaelis Sierra – Director of Client Services @ Williams Whittle Initially, the third-party cookie phase-out was announced in January 2020. After the announcement, we all attended webinars and online courses to learn how to navigate a post-cookie world since [...]