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The Pivot
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post explains Williams Whittle’s perspective on the impact of COVID-19 on nonprofits and provides a COVID-19 Advertising Strategy Worksheet available for download. your browser [...]
10 Ways to Reach Millions: PSAs on a Mission
by: Julia McDowell Our ninth annual PSA Director survey launched on April 9, 2020 to 2,390 TV and radio station contacts. The survey was distributed just as COVID-19 ramped up in the U.S. so that we could incorporate questions [...]
10 Tips on How to Manage Social Media During COVID-19
By: Glaelis Sierra – Account Director at Williams Whittle It has been at least two months of living a “new normal”. These are times of fast-changing news and it’s clear that what we’re facing is definitely “unprecedented”. The important thing [...]
How Nonprofits Can Benefit From Research
By: Glaelis Sierra – Account Director at Williams Whittle Is research really essential for nonprofits? Absolutely. Research is essential for any organization, but especially for nonprofits. If you’re still unsure about research, let me point out at least 10 ways [...]
Lessons from the Covid
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post shares the lessons we have learned thus far from the impact of COVID-19 on small business, marketing and consumer behavior. your browser does [...]
How to Stand Out at Your Next Event (Offline or Online)
By: Glaelis Sierra – Account Director at Williams Whittle In-person events are a great way to connect with your different target audiences. They can be stressful to plan, but very rewarding if you consider the right approach. There are a [...]
Five Tips for Multicultural Marketing
By: Glaelis Sierra – Account Director at Williams Whittle The U.S. has reached a tipping point, where most of the population is now multicultural. The U.S. Census estimates America's whites will become a minority in 2043 - making the country majority-minority. Most [...]
An Inside Look at Creative
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post shares our creative process behind the production of an emotional public service announcement for our client the Tragedy Assistance Program for Survivors (TAPS). [...]
Tips on Working from Home
By: Holly Gonzalez, Assistant Account Executive Our nation is facing a shift to daily life with many workers now being forced to work from home due to the COVID-19 pandemic. Our Williams Whittle team is currently operating remotely, but we [...]
A Marketing Manifesto For Nonprofits
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post shares Williams Whittle's declaration of views on marketing for nonprofits. your browser does not support IFRAMEs