blog
Summer 2020 Intern: Janie Stillwell
You may be wondering what interning looks like in the age of social distancing and widespread remote work. I am here to tell you that it was just as rewarding and beneficial to my understanding of non-profit marketing as if [...]
How to make your office a diverse and inclusive place to work
By: Glaelis Sierra – Account Director at Williams Whittle Most leaders say they value diversity in their organization. Some leaders might do so for strategic business reasons, maybe to mirror their client base, but others might do it because it’s [...]
United Way Selects Williams Whittle for U.S. Census PSA Supporting Hard-to-Count Communities
In July, Williams Whittle (WW) launched a PSA campaign that included two radio spots in English and Spanish to reach hard-to-count communities in specific cities across the U.S. for the 2020 U.S. Census in partnership with United Way. Historically hard [...]
Why You Absolutely, Positively Must Keep Advertising
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post explains Williams Whittle’s perspective on advertising during a pandemic. your browser does not support IFRAMEs
Why is Branding Important?
Branding improves recognition, creates differentiation, increases business value, creates trust, generates referrals, motivates employees, makes a memorable impression and supports your marketing efforts. Branding is a part of every single element of your business. A strong brand has focus. It [...]
What is Branding?
Branding is a set of marketing and communication methods that help distinguish a company from its competitors. We created this illustration to look like the solar system to represent all the elements of branding. If your brand is at the [...]
What is a Brand?
A brand is an identifying symbol, mark, design, or words that organizations use to distinguish their product or service from others. A strong brand enables a customer to recognize one brand over another. It is recognizable. It is memorable. It [...]
Top 5 Military/Veteran Campaigns
There are about 18 million military veterans living in the U.S., according to USA Today. The state with most veterans is Alaska. Our home state of Virginia is rated second after the land of the midnight sun. At Williams Whittle, [...]
Top 5 Healthcare Marketing Campaigns
At Williams Whittle, we’ve had the opportunity to work with many nonprofit organizations in the healthcare category. American Red Cross, Pan American Health Organization, American Institute of Cancer Research and Virginia Hospital Center (VHC) are only a few from our [...]
Top 5 COVID-19 Ads
The World Health Organization declared COVID-19 a pandemic on March 11, 2020. This announcement changed our lives dramatically – vacations had to be postponed or canceled, schools, restaurants, malls and gyms were closed, and we had to learn about social [...]