Summer 2020 Intern: Janie Stillwell

You may be wondering what interning looks like in the age of social distancing and widespread remote work. I am here to tell you that it was just as rewarding and beneficial to my understanding of non-profit marketing as if [...]

Why is Branding Important?

Branding improves recognition, creates differentiation, increases business value, creates trust, generates referrals, motivates employees, makes a memorable impression and supports your marketing efforts. Branding is a part of every single element of your business. A strong brand has focus. It [...]

What is Branding?

Branding is a set of marketing and communication methods that help distinguish a company from its competitors. We created this illustration to look like the solar system to represent all the elements of branding. If your brand is at the [...]

What is a Brand?

A brand is an identifying symbol, mark, design, or words that organizations use to distinguish their product or service from others. A strong brand enables a customer to recognize one brand over another. It is recognizable. It is memorable. It [...]

Top 5 Military/Veteran Campaigns

There are about 18 million military veterans living in the U.S., according to USA Today. The state with most veterans is Alaska. Our home state of Virginia is rated second after the land of the midnight sun. At Williams Whittle, [...]

Top 5 Healthcare Marketing Campaigns

At Williams Whittle, we’ve had the opportunity to work with many nonprofit organizations in the healthcare category. American Red Cross, Pan American Health Organization, American Institute of Cancer Research and Virginia Hospital Center (VHC) are only a few from our [...]

Top 5 COVID-19 Ads

The World Health Organization declared COVID-19 a pandemic on March 11, 2020. This announcement changed our lives dramatically – vacations had to be postponed or canceled, schools, restaurants, malls and gyms were closed, and we had to learn about social [...]

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