services

strategy

At the inception of every marketing effort, we first understand the “why” by leveraging research in our planning process. This data sheds light on your target audience’s intentions, motivations, and behavior. We then shape the strategy with measurable KPIs to best serve your mission.

Strategy
Input
Discovery
Essential Positioning
Audience Focus
Strategic Plan & Execution
IDEAS

IDEAS is our proven, strategic process that enables us to take on virtually any kind of assignment to better target your audiences.

  • First, our Input phase involves listening, immersing ourselves into everything we need to know about your organization.
  • Based on the assessment of Input, we determine if primary research is needed before executing the project during Discovery.
  • We hone your core narrative in Essential Positioning: What is that one-liner that really captures the essence of your organization?
  • We define the distinguishing characteristics of each Audience segment, prioritize them, and create targeted messaging.
  • We gather everything in the Strategic Planning and Execution phase to deliver a detailed communications plan, the organization’s road map that provides clarity both internally and externally.
  • Once the I-D-E-A-S steps are completed, your organization will have the blueprint to spread the message.
IDEAS

IDEAS is our proven, strategic process that enables us to take on virtually any kind of assignment to better target your audiences.

  • First, our Input phase involves listening, immersing ourselves into everything we need to know about your organization.
  • Based on the assessment of Input, we determine if primary research is needed before executing the project during Discovery.
  • We hone your core narrative in Essential Positioning: What is that one-liner that really captures the essence of your organization?
  • We define the distinguishing characteristics of each Audience segment, prioritize them, and create targeted messaging.
  • We gather everything in the Strategic Planning and Execution phase to deliver a detailed communications plan, the organization’s road map that provides clarity both internally and externally.
  • Once the I-D-E-A-S steps are completed, your organization will have the blueprint to spread the message.
IDEAS

strategic services

strategic services
  • Qualitative and Quantitative Research
    • Focus Groups
    • Online Surveys
    • Survey Development & Management
    • Analysis & Presentation of Results
  • Brand & Advertising Awareness Studies, Creative Likeability Survey
  • Customer Experience Research
  • Advertising Awareness Tracking
  • Secondary Research
  • Competitive Analysis
  • Communication & Branding Audits
  • Brand Positioning & Messaging Workshops
  • Key Message Development & Testing
  • Target Audience Segmentation & Profile Development
  • Brand Strategy
  • Communication & Marketing Plans
  • Campaign Strategy & Development
  • Campaign Rollout Planning
  • Content & Social Marketing Strategy
strategic services
  • Qualitative and Quantitative Research
    • Focus Groups
    • Online Surveys
    • Survey Development & Management
    • Analysis & Presentation of Results
  • Brand & Advertising Awareness Studies, Creative Likeability Survey
  • Customer Experience Research
  • Advertising Awareness Tracking
  • Secondary Research
  • Competitive Analysis
  • Communication & Branding Audits
  • Brand Positioning & Messaging Workshops
  • Key Message Development & Testing
  • Target Audience Segmentation and Profile Development
  • Brand Strategy
  • Communication & Marketing Plans
  • Campaign Strategy & Development
  • Campaign Rollout Planning
  • Content & Social Marketing Strategy