services  strategy

IDEAS is our proven, strategic process that enables us to take on virtually any kind of assignment to better target your audiences.

• First, our Input phase involves listening, immersing ourselves into everything we need to know about your organization.
• Based on the assessment of Input, we determine if primary research is needed before executing the project during Discovery.
• We hone your core narrative in Essential Positioning: What is that one-liner that really captures the essence of your organization?
• We define the distinguishing characteristics of each Audience segment, prioritize them, and create targeted messaging.
• We gather everything in the Strategic Planning and Execution phase to deliver a detailed communications plan, the organization’s road map that provides clarity both internally and externally.
• Once the I-D-E-A-S steps are completed, your organization will have the blueprint to spread the message.