The Definitive Guide to Public Service Announcements (PSAs)

Public service announcements (PSAs) are the most powerful communication tool available to nonprofit marketers. They are also the most cost-effective and direct way to raise awareness of an issue to a mass audience.

Utilized by 501(c)(3) tax-exempt nonprofit organizations, social causes, and government programs, PSA campaigns can highlight the importance of an issue, persuade people to take a favorable action, or promote behavioral changes. PSAs can run on television, radio, print, out-of-home and online.