Junior: Writing Your Way Ahead in Advertising

Junior by Thomas Kemeny is a book that celebrates “the years in the trenches” that will have advertising insiders chuckling in recognition as to the daily foibles of their vocation. Kemeny provides helpful writing tips and strategies for beginners and old-timers [...]

The Catalyst: How to Change Anyone’s Mind

"The Catalyst: How to Change Anyone’s Mind" by Jonah Berger approach to change is about removing barriers. Berger’s five hidden factors that impede change are branded as REDUCE: reactance (when pushed, people push back), endowment (attachment to the status quo), [...]

Simon Sinek- Empathy

In our final WW Media Club post of the year, we review Simon Sinek's speech entitled "Empathy." In this speech, Sinek talks about the top two things great leaders need to have -- empathy and perspective. Video Credit: Inspiritory Watch [...]

The Storyteller’s Secret

"The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t" by Carmine Gallo is a fast read with actionable advice to immediately up your storytelling game. Photo Credit: Carmine Gallo

Netflix | If Anything Happens I Love You

Netflix’s new animated short “If Anything Happens I Love You” addresses the pain and grief in the aftermath of gun violence. Filmmakers Michael Govier and Will McCormack partnered with the nonprofit Everytown for Gun Safety’s Creative Council member Laura Dern [...]

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