By Imogen Stephens

Eva Day, the Creative Director of Williams Whittle, joined the Two Marketing Moms Podcast to share her thoughts on How to Light Your Creative Spark. As a 30-year advertising agency vet, Eva shared how she manifests ideas with her creative posse, a sense of humor, and some good deeds as sprinkles of inspiration. Below we will highlight Eva’s best insights.

A Personal Retreat: Eva shared how important it is for her to find a situation or a place where she can relax her mind and put day-to-day stressors at bay. For Eva, the solitude and rhythmic feeling of a simple shower helps her open creativity, allowing ideas to flow effortlessly. She suggests finding your own personal retreat, whether it’s a specific place or activity, to stimulate creativity.

Draw from Visuals: Eva draws inspiration from photography and design templates. She emphasized that seeing visually appealing elements, even if unrelated to the project at hand, can spark creativity and open up new ideas.

Learning from the Greats: Eva turns to historically successful ad campaigns and award-winning designs for inspiration. By studying the work of renowned creatives, she gains insights into what works and learns how to build on existing concepts.

Connecting with Nature: Ever heard of the phrase “life imitates art”? Eva’s final pieces of advice for finding that creative spark is connecting with nature and observing its perfection can offer a plethora of ideas and inspiration. Taking the time to appreciate the intricate details of a butterfly wing or the pattern of a spider’s web can lead to innovative designs and concepts. Nature has been a source of inspiration for artists and designers throughout history, and Eva’s advice reaffirms its significance.

Performing Random Acts of Kindness: Helping others, even strangers, can boost creativity. This might seem unrelated, but the joy and euphoria that arise from doing something selfless can significantly impact one’s creative mindset. By spreading positivity and making the world a better place, creatives can create a more favorable environment for their ideas to flourish.

Creativity is not a finite resource that will run out, nor is it limited to a select few. It is a limitless and boundless wellspring of ideas that can be tapped into through observation, empathy, and acts of kindness. Whether you’re an experienced designer or a budding artist, Eva’s wisdom offers a roadmap to a more creative and fulfilling journey in the world of design. So, the next time you find yourself stuck in a creative rut, take a step back, observe the world around you, and remember Eva’s advice – inspiration can be found in the most unexpected places.

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