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16 Sep 2019

The Top 10 Ways to Get Millions in PSA Value

Posted by Marketing advertising Branding Nonprofit PSA

Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, but the media run them for free. So, sure, you should take them up on this […]

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11 Oct 2018

Tips For Creating A Public Service Announcement And Getting It On Air

Posted by Marketing advertising Nonprofit PSA

Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when deployed and promoted correctly can be the most cost-effective outreach program. And the great news, […]

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19 Sep 2018

Thought Leadership for Nonprofits

Posted by Uncategorized

Thought leadership is a fashionable buzzword that actually means something very simple: people care about your opinions. To be a thought leader, all you need to have are fresh ideas, passion for the topic, and a commitment to producing content. Sound intimidating? Try starting out by asking yourself these six questions. 1) What topic(s) are […]

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