Featured on the RSW/US Cut to the Chase interview series Cut to the Chase, Kelly Callahan-Poe gives valuable insight into Williams Whittle and the Two Marketing Mom’s Podcast. In this episode, Kelly talks about some of the recent practices she has adopted in her 30 years of marketing experience and provides tips and advice for advertisers.
As the President of Williams Whittle in DC, Kelly leads a full-service advertising agency that works with nonprofits and forward-thinking companies. In her pursuit of amplifying voices that are dedicated to making a positive impact, Kelly guides her multifaceted WW team through meaningful branding, storytelling, and activation in verticals such as nonprofit marketing, green marketing, healthcare marketing, military/veteran marketing, and social impact. With this, she maintains a consistent flow of thought-leadership content for the agency through The WW Media Club, WW Blog, and three annual surveys targeted towards donors, PSA directors, and Gen Z. Inspired from Kelly’s love of reading in her personal life, the WW Media Club features 80 book reviews (and counting) showing off some of the brightest ideas that impact and inform WW strategy and culture. Throughout this conversation surrounding content, Lee, the host of Cut to the Chase, notes that it is no easy feat to push out consistently engaging content as an agency, and adds that Kelly does so in unique ways that aren’t produced by many others in the industry.
Continuing to touch on her expertise in creating content, Kelly talks about the Two Marketing Moms podcast. When her and partner Julia McDowell saw a professional development gap among young advertisers during the height of the pandemic in 2020, they seized the opportunity to provide accessible and seasoned career advice for the next generation of marketing professionals. Expanding on topics such as “Developing Your Personal Brand,” “Productivity Hacks,” “Maximize Your Internship” and more, Two Marketing Moms shows the next generation a multitude of effective strategies and tips that will excel their careers and lives.
Watch the interview here: