In today’s digital economy, the more socially committed younger generation of consumers are more interested in the origins of products. They want to know what ingredients are used, how the product is packaged, and what the company stands for. As a result, they are spending their money with brands that reflect their values and beliefs. Successful brands of the future will be those that embrace their purpose, replace consumption with collaboration, and provide clarity about what value they add to people’s lives. Read Brendan Burchard’s to learn the 9 declarations, 6 practices of integrity, and 9 virtues of greatness.