Each month we track the performance of our client campaigns through data analysis. Using tools such as Google Analytics and Google Ads, Facebook, Instagram, Twitter, and YouTube Ads Manager, we track data and present it visually in the form of a dashboard. Getting started creating a dashboard can be daunting, so we will share some […]
Williams Whittle Associates is a full-service advertising agency based in the DC metro area. Clients have relied on our strategic and creative thinking for the last 50 years to help them achieve real business objectives. As an agency focused on supporting nonprofits, Williams Whittle is known for providing clients with iconic taglines, award-winning creative and […]
Last week, I left the cobblestone streets of Old Town and traveled just a few metro stops away for the Mid-Atlantic Marketing Summit in Washington, DC. Held at the National Education Association, this conference brought together many of the top agencies and brands in the business. I raced from session to session, chatting with old […]
In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another time. To start- let’s review the difference between proofreading and editing. Proofreading is often viewed […]
The Super Bowl is never just about the game, but also the unveiling of the most talked about advertisements debuting during the commercial breaks. At $5.2 million a pop for 30 seconds of air time, the Super Bowl is a huge opportunity for brands to market to 98.2 million viewers. As advertising professionals, of course, […]
If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie Kondo, a Japanese organizing consultant, as she helps families declutter their homes using her ‘KonMari’ […]
Williams Whittle is proud to announce being awarded two MarCom Awards for campaigns with our client Virginia Hospital Center. Judged by the Association of Marketing and Communications Professionals, MarCom is an internationally respected competition 15 years in the making receiving 6,000 entries annually. MarCom evaluates entries in the following categories: print media, strategic communications, digital […]
