It probably doesn’t come as a shock that nearly 60% of all respondents in a Forbes survey said they would watch video before reading text on the same webpage. (Click here for a roundup of other video statistics.) That is one of the reasons why YouTube is the 3rd most visited website in the world*. Sure, there are plenty of blooper videos, kids (and dogs) lip-syncing popular songs and once-in-a-lifetime sports goals, among others. But, there are also a lot of videos that inform, teach and empower people to do good.
Most nonprofit organizations have videos – at least those that have some sort of a marketing budget. Typically, a nonprofit will start off with a quality “about us” video and from there, produce videos about specific services, stories of impact or even public service announcements (PSAs). But, many nonprofits are missing the opportunity to leverage video engagement to say thank you; combining the effectiveness of video and gratitude.
Much has been written about the power of nurturing donors by keeping them informed on how their funds were used. We’ve created and explained how we would map the path of a donor’s motivation here. It’s all about your donors feeling connected, recognized and satisfied with their involvement; all the more reason to say thank you.
Here are three great examples of how nonprofits have used video to say thank you.
Akron/Canton Regional Food Bank
A clever way to connect the “thank you” to the simple, yet significant, service the ACR Food Bank provides.
This video weaves the impact of simple service (like retrieving a child’s soccer ball or picking up something someone has dropped) with the service to the ocean through OC.
Nothing may be better than a thank you directly from the people impacted by a nonprofit’s mission in this video from WaterAid.
*according to Alexa.com