3 Dec 2019

With Gratitude

Marketing Branding Nonprofit PSA

#GivingTuesday is a time to pull back from the retail mayhem of #BlackFriday and #CyberMonday. As an international day of charitable giving, today is the day to give thanks. Most people choose to give thanks by donating to their favorite cause or nonprofit. Others express their gratitude or appreciation by making a personal phone call, […]

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22 Dec 2015

Capturing your audience through the mail

Random Thoughts

Snail mail, that is. Not e-mail. We still use “old school” tactics when it’s appropriate—it’s actually one of the best ways to capture the attention of our target audience when promoting our client’s PSA (public service announcement) campaigns. No else is sending them cool mail, so we have the opportunity to stand out. On the […]

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