Last week, I left the cobblestone streets of Old Town and traveled just a few metro stops away for the Mid-Atlantic Marketing Summit in Washington, DC. Held at the National Education Association, this conference brought together many of the top agencies and brands in the business. I raced from session to session, chatting with old […]
In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another time. To start- let’s review the difference between proofreading and editing. Proofreading is often viewed […]
The Super Bowl is never just about the game, but also the unveiling of the most talked about advertisements debuting during the commercial breaks. At $5.2 million a pop for 30 seconds of air time, the Super Bowl is a huge opportunity for brands to market to 98.2 million viewers. As advertising professionals, of course, […]
Ahh, yes, the holidays! If you are like us, you will start receiving and giving holiday gifts and cards to and from your accounts. But one thing we’ve noticed is that we always receive a few of the same things — food and wine! And while we’d never complain about receiving either of those things, […]
If you recently scrolled through Facebook or Twitter you probably saw about 15-20 videos in your feed. You’ve probably seen everything from how to make one pan lasagna to Bao Bao rolling in the snow (in case you missed it). It seems like second nature to see videos now. So naturally, businesses have started to use […]
Snail mail, that is. Not e-mail. We still use “old school” tactics when it’s appropriate—it’s actually one of the best ways to capture the attention of our target audience when promoting our client’s PSA (public service announcement) campaigns. No else is sending them cool mail, so we have the opportunity to stand out. On the […]
What marketer doesn’t wake up every day wondering how they are going to get new eyeballs on their “product”? Whether you’re a retailer or a nonprofit, you want AND need awareness. Many would argue that is easier for those companies with media budgets, while nonprofits struggle with reaching new people with little-to-no money allocated to […]
In a previous blog, I wrote a Marketing Manifesto consisting of ten concepts. This is an expansion on Point # 1. Is your organization giving marketing the highest priority? If not, then you get exactly what you deserve. It’s been said that organizations, including nonprofits, are finance-driven or sales-oriented or customer-centric—and that they often reflect […]
“A picture is worth a thousand words.” It’s not one of the most quotable phrases for nothing. It’s because it’s true; especially these days. In our pixilated world, we spend 50-75% of our day consuming media. At some point, we go into overload-mode, stop reading and just look at pictures. It reminds me of library […]
I attend church at historic Christ Church in Old Town Alexandria. It’s “historic” because it has, er, history. Both George Washington and Robert E. Lee worshipped there. In fact, our office on Princess Street, two blocks away, was the Rectory back in 1784. And my great great great great (etc.) grandfather was the Reverend David […]
