16 Sep 2019

The Top 10 Ways to Get Millions in PSA Value

Marketing advertising Branding Nonprofit PSA

Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, but the media run them for free. So, sure, you should take them up on this […]

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21 Jul 2015

ROI is not the same as measuring success

Associations Digital Measurement Nonprofit

I was randomly on Twitter scrolling my timeline last Sunday night and saw this: “ROI is not the same as measuring success.” It got me thinking. One of the benefits we offer our clients is that we use our years of for-profit marketing and advertising experience and apply it the nonprofit model. What works in […]

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