Branding improves recognition, creates differentiation, increases business value, creates trust, generates referrals, motivates employees, makes a memorable impression and supports your marketing efforts.

Branding is a part of every single element of your business. A strong brand has focus. It stands for something.

But don’t take our word for it. Read what our nonprofit clients have said about how our branding work impacted their organization.

The PBS Nerd brand identity created by WW is recognized as part of the PBS family, yet differentiated as its own unique brand with a core purpose of connecting to the younger generation of PBS fans across the country. The brand standards they developed can be accessed by PBS stations as a vehicle to promote community engagement.
– Angela Corio, Brand Strategy, PBS

WW’s redesign of our branding, new tagline, and ad campaign helped us drive 500,000 kids to participate in our annual National Kids to Parks Day. We immediately saw the results of the rebrand which improved recognition and significantly increased our visibility.”
Grace Park, Executive Director, National Park Trust

After extensive interviews and oral presentations, we knew we’d picked the right partner in WW for our rebrand project. They understood the entertainment landscape and demonstrated that they understood us and our needs. Their process called for a survey of our 65,000 members, and their reporting was clear and insightful, leading us to certain conclusions about the MPT brand moving forward. From new elevator pitches to a new tagline, we love the work WW did for us. I recommend them highly.
– Alex Vitalo, Managing Director, Creative Services, Maryland Public Television

Click here to learn the difference between a Brand Refresh or a Rebrand. Click here for more about our Branding Services.