Blog

3 Dec 2019

With Gratitude

Marketing Branding Nonprofit PSA

#GivingTuesday is a time to pull back from the retail mayhem of #BlackFriday and #CyberMonday. As an international day of charitable giving, today is the day to give thanks. Most people choose to give thanks by donating to their favorite cause or nonprofit. Others express their gratitude or appreciation by making a personal phone call, […]

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16 Sep 2019

The Top 10 Ways to Get Millions in PSA Value

Marketing advertising Branding Nonprofit PSA

Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, but the media run them for free. So, sure, you should take them up on this […]

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23 Jan 2019

A Marketing Manifesto for Nonprofits for 2019 and Beyond

Marketing advertising MAD MEN Nonprofit

A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]

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5 Nov 2015

5 Steps to Creating an Effective Brochure

Nonprofit

Creating a brochure can be a daunting task whether you’re starting from scratch or re-creating your brochure. Where do you even start? We recently won a GALA Award for one of our client’s brochures, so what a great opportunity to impart the process we used to create the brochure to help with yours. (And keep […]

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