#GivingTuesday is a time to pull back from the retail mayhem of #BlackFriday and #CyberMonday. As an international day of charitable giving, today is the day to give thanks. Most people choose to give thanks by donating to their favorite cause or nonprofit. Others express their gratitude or appreciation by making a personal phone call, […]
Each month we track the performance of our client campaigns through data analysis. Using tools such as Google Analytics and Google Ads, Facebook, Instagram, Twitter, and YouTube Ads Manager, we track data and present it visually in the form of a dashboard. Getting started creating a dashboard can be daunting, so we will share some […]
Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, but the media run them for free. So, sure, you should take them up on this […]
Last week, I left the cobblestone streets of Old Town and traveled just a few metro stops away for the Mid-Atlantic Marketing Summit in Washington, DC. Held at the National Education Association, this conference brought together many of the top agencies and brands in the business. I raced from session to session, chatting with old […]
If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie Kondo, a Japanese organizing consultant, as she helps families declutter their homes using her ‘KonMari’ […]
Williams Whittle is proud to announce being awarded two MarCom Awards for campaigns with our client Virginia Hospital Center. Judged by the Association of Marketing and Communications Professionals, MarCom is an internationally respected competition 15 years in the making receiving 6,000 entries annually. MarCom evaluates entries in the following categories: print media, strategic communications, digital […]
A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]
In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for IFC to renew its efforts to bring together all faith communities, becoming a united voice […]
We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, a little closer at hand. This blog will outline some New Year’s resolutions to get more of your e-mails […]
Thanksgiving is just days away and has us thinking about the most important thing in fundraising: gratitude. Your donors keep your lights on, fund your programs, and keep your mission going forward. So how do you tell them this holiday season? How do you make sure they feel gratitude from your organization? How can you […]
