Creativity is what we do in our business. Godin’s premise is that the committed, consistent practice of embracing the process of creation is our output. While the creative journey itself may be different, it’s the same pattern and practice that we all follow. Once you see the pattern, trust the process, and commit to the journey, you can begin where you are. By continually improving upon it, you gain the courage to share it.
Photo Credit: Seth Godin