A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change a word. Why is that? Because the fundamentals of marketing have not changed—ever. What has […]
A few years after the end of the American Revolution, Alexander Hamilton, in exchange for concessions to his beloved national financial system, agreed that the new country’s capital be established in the South, thereby consigning Washington DC as the Federal City. Not New York and not Philadelphia. Ever since, Washington has cemented its place in […]
We’ve come up with five marketing techniques that commercial businesses use that can also help nonprofits–and why should you trust our opinion, you ask? Williams Whittle has been in business for 48 years, one of the longest running ad agency acts anywhere. We’ve handled almost every kind of account, from space age food products to […]
In a previous blog, I wrote a Marketing Manifesto consisting of ten concepts. This is an expansion on Point # 1. Is your organization giving marketing the highest priority? If not, then you get exactly what you deserve. It’s been said that organizations, including nonprofits, are finance-driven or sales-oriented or customer-centric—and that they often reflect […]
I won’t say that marketing is war, but it is, at the least, a contact sport. You don’t get a participation trophy and a juice box just for playing the game. In fact, it can – and often does – mean the difference between success and failure for a nonprofit. Therefore, we offer ten concepts […]
I attend church at historic Christ Church in Old Town Alexandria. It’s “historic” because it has, er, history. Both George Washington and Robert E. Lee worshipped there. In fact, our office on Princess Street, two blocks away, was the Rectory back in 1784. And my great great great great (etc.) grandfather was the Reverend David […]
By Robert L. Whittle President & CEO During the peak of The Atkins Diet craze (and, yes, it was a craze), Williams Whittle handled the PR for Dr. Atkins and his organization. How we came to get that account and how we lost it is an interesting story. We were pursuing the Today Contraceptive Sponge […]
Since 1967, our agency had been generalists. Some notable clients in our history include Kay Jewelers; NVR, Inc.; Honda Dealer Groups in DC and Pittsburgh; BMW Dealer Groups in the Carolinas and Florida; Precision Tune Auto Care; and various condos and car dealers. That strategy worked for decades, propelling us to the elite agencies in […]
I’ve written in this space before about our independent ad agency network, ICOM + IN, which offers education from agency principal to agency principal. The last meeting I attended was in Santa Monica in October 2012. One of my best pals had come in to LA a day early to pitch a big smoking cessation […]
Williams Whittle has been a member of a worldwide network of independent ad agencies for many years. It has been one of the best business investments I have ever made. ICOM+IN holds two meetings a year, spring and fall. The spring meeting is international, where all 70+ agencies get together for three days of fun […]
