Strategies for a Green Business

By: Glaelis Sierra – Account Director at Williams Whittle Advertising If you’re in the sustainability business, then you should know there are a few windows during the year when environmental awareness is higher. And those are the perfect windows of [...]

Data Visualization for Beginners

Big data has been a hot topic for years and affects organizations across every industry. But most organizations, especially in the non-profit world, don’t have the resources for data analysis in-house or the budget for fancy data tools. The [...]

Public Service Announcement Dashboards

While the media landscape has changed significantly over the past 10 years—and new disruptors will continue to come and go— public service announcements (PSAs) are still the most cost-effective way to raise awareness of an issue to a mass [...]

Social Media Dashboards

Social media is an important part of connecting with nonprofit donors, supporters, and volunteers, and a powerful tool for marketers. Our nonprofit clients use social media to share information about their services, promote events and initiatives, and to engage with [...]

Website Analytics Dashboards

Each month we track the performance of our client campaigns through data analysis. Using tools such as Google Analytics and Google Ads, Facebook, Instagram, Twitter, and YouTube Ads Manager, we track data and present it visually in the form [...]

10 Ways to Get Millions in PSA Value

Whether you’re new or not to the nonprofit space, I bet you’ve heard, “oh, you should create a public service announcement (PSA).” It’s because they are one of the very few marketing privileges for 501(c)(3)s. They look like ads, [...]

Proofreading Checklist for Advertising

In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another [...]

Our Superbowl Advertisement Favorites

The Super Bowl is never just about the game, but also the unveiling of the most talked about advertisements debuting during the commercial breaks. At $5.2 million a pop for 30 seconds of air time, the Super Bowl is a [...]

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