blog
What is a Brand?
A brand is an identifying symbol, mark, design, or words that organizations use to distinguish their product or service from others. A strong brand enables a customer to recognize one brand over another. It is recognizable. It is memorable. It [...]
Top 5 Military/Veteran Campaigns
There are about 18 million military veterans living in the U.S., according to USA Today. The state with most veterans is Alaska. Our home state of Virginia is rated second after the land of the midnight sun. At Williams Whittle, [...]
Top 5 Healthcare Marketing Campaigns
At Williams Whittle, we’ve had the opportunity to work with many nonprofit organizations in the healthcare category. American Red Cross, Pan American Health Organization, American Institute of Cancer Research and Virginia Hospital Center (VHC) are only a few from our [...]
Top 5 COVID-19 Ads
The World Health Organization declared COVID-19 a pandemic on March 11, 2020. This announcement changed our lives dramatically – vacations had to be postponed or canceled, schools, restaurants, malls and gyms were closed, and we had to learn about social [...]
COVID-19 Local Business Adaptations
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post explains Williams Whittle’s president, Kelly Callahan-Poe's perspective on how local businesses across the U.S. have adapted to the new normal. your browser does [...]
Social Media for Nonprofits
By: Holly Gonzalez, Assistant Account Executive June 30, 2020 is World Social Media Day. 45% of the population use social media daily. The average user spends 3 hours a day on social networks and messaging. Now more than ever, [...]
Top 5 Green Marketing Campaigns
At Williams Whittle, working with clients that are doing something good for the environment such as the Mattress Recycling Council (MRC) and National Park Trust (NPT) is something we’re proud of. MRC operates a mattress recycling program in three states [...]
With Gratitude
By: Kelly Callahan-Poe, President #GivingTuesday is a time to pull back from the retail mayhem of #BlackFriday and #CyberMonday. As an international day of charitable giving, today is the day to give thanks. Most people choose to give thanks by [...]
The COVID-19 Pivot
As a Capitol Communicator Sponsor, Williams Whittle is a regular contributor to the website. This blog post explains Williams Whittle’s perspective on the impact of COVID-19 on nonprofits and provides a COVID-19 Advertising Strategy Worksheet available for download. your browser [...]
10 Ways to Reach Millions: PSAs on a Mission
by: Julia McDowell Our ninth annual PSA Director survey launched on April 9, 2020 to 2,390 TV and radio station contacts. The survey was distributed just as COVID-19 ramped up in the U.S. so that we could incorporate questions [...]