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5 Takeaways from the Mid-Atlantic Marketing Summit
Last week, I left the cobblestone streets of Old Town and traveled just a few metro stops away for the Mid-Atlantic Marketing Summit in Washington, DC. Held at the National Education Association, this conference brought together many of the top [...]
Proofreading Checklist for Advertising
In honor of National Proofreading Day, we started a conversation around the office on our proofreading horror stories to inspire a checklist to pass along to our future selves and other advertising professionals to help avoid these blunders happening another [...]
Our Superbowl Advertisement Favorites
The Super Bowl is never just about the game, but also the unveiling of the most talked about advertisements debuting during the commercial breaks. At $5.2 million a pop for 30 seconds of air time, the Super Bowl is a [...]
Marie Kondo Your Nonprofit Marketing
If you haven’t already seen Netflix’s “Tidying Up with Marie Kondo”, you may want to set aside some binge-watching time to see for yourself why everyone you know is on a decluttering spree. To summarize, the show centers on Marie [...]
Williams Whittle Awarded Platinum and Gold from MarCom
Williams Whittle is proud to announce being awarded two MarCom Awards for campaigns with our client Virginia Hospital Center. Judged by the Association of Marketing and Communications Professionals, MarCom is an internationally respected competition 15 years in the making receiving [...]
A Marketing Manifesto for Nonprofits for 2019 and Beyond
A couple of years ago, I wrote a Marketing Manifesto for Nonprofits, including ten “truths”. In re-reading it, I realized something that startled me: I could have written the same piece thirty years ago and would hardly have to change [...]
Williams Whittle Launches Ad Campaign To Help Fight Religious Intolerance
In May 2018, Williams Whittle (WW) was retained to create a marketing outreach plan, media strategy, and an ad campaign for the 40th Anniversary of the Interfaith Council of Metropolitan Washington (IFC). The goal of the 40th anniversary campaign is for [...]
4 New Year’s Resolutions for Better Nonprofit E-mails
Posted by: Allison Carney We all know that early January is the time to make New Year’s resolutions that we (hopefully) keep. Changing behavior is always hard, but this time of year makes us feel like it’s a little easier, [...]
5 Inspiring Ideas for Thanking Your Donors
Posted by: Allison Carney Thanksgiving is just days away and has us thinking about the most important thing in fundraising: gratitude. Your donors keep your lights on, fund your programs, and keep your mission going forward. So how do you [...]
Tips For Creating A Public Service Announcement And Getting It On Air
Public Service Announcements (PSAs) are the most powerful communications channel available to a nonprofit marketer. Reaching millions of people with your message can be an extremely expensive proposition if you’re using paid media. But, the power of a PSA, when [...]