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10 06, 2013

Navigating your nonprofit to success using dashboards

jmcdowell2020-10-27T17:11:44+00:00Blog, Nonprofit|

You can’t be in charge of marketing campaigns these days [...]

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7 06, 2013

PSA Spotlight: PSAs save lives

jmcdowell2020-05-12T16:00:14+00:00Blog, Nonprofit, PSA|

Last summer I attended (my client) American Red Cross’s all-hands [...]

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15 05, 2013

Dropping your nonprofit name and adopting an Acronym: the risks and benefits

jmcdowell2020-09-21T17:08:47+00:00Blog, Nonprofit|

I love a nickname more than most people. I’ve given [...]

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25 04, 2013

Why Williams Whittle Went All Nonprofit, All the Time

wwa_rob2020-09-21T17:08:01+00:00Blog, Nonprofit|

Since 1967, our agency had been generalists. Some notable clients [...]

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17 04, 2013

Top 10 Tips on Annual Report Design

jmcdowell2020-10-27T17:50:29+00:00Blog, Nonprofit|

Spring is the season of annual reports. I’ve been anxiously [...]

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9 04, 2013

PSA Spotlight: What Music Can Do

jmcdowell2020-09-21T17:05:37+00:00Blog, Nonprofit, PSA|

I’ve heard people say that love connects everyone in the [...]

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3 04, 2013

PSA Spotlight: Healthy Children

jmcdowell2020-07-23T17:32:26+00:00Blog, Nonprofit, PSA|

Just a few months ago I returned from my son’s [...]

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20 03, 2013

PSA Spotlight: The Power of Network Connections

jmcdowell2020-05-12T16:00:15+00:00Blog, Nonprofit, PSA|

You may have seen PSAs featuring TODAY show anchors on [...]

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26 02, 2013

PSA Best Practices: Valuing Your Public Service Announcement Campaigns

jmcdowell2020-09-21T17:04:54+00:00Blog, Nonprofit, PSA|

Unfortunately, it never surprises me when I hear from nonprofits, [...]

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20 02, 2013

PSA Spotlight: 3 great examples of how nonprofits have used video to say “Thank You”

jmcdowell2020-09-21T17:03:49+00:00Blog, Nonprofit, PSA|

It probably doesn’t come as a shock that nearly 60% [...]

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