If you recently scrolled through Facebook or Twitter you probably saw about 15-20 videos in your feed. You’ve probably seen everything from how to make one pan lasagna to Bao Bao rolling in the snow (in case you missed it). It seems like second nature to see videos now. So naturally, businesses have started to use videos on their social platforms and websites.
Videos can demonstrate your services, show your products and disseminate information in short, small nuggets. Still not convinced you should be creating video content? Here are three easy reasons why you should integrate video content into your marketing strategy.
- Mobile Traffic
Using video as content marketing is not only a fun non-traditional source of content, but also it “accounts for 50% of all mobile traffic” according to Merchant Marketing Group. Since videos often auto play once rolled over, you’re more likely to watch a longer video on your phone than say a traditional computer screen.* But, that’s not to say that viewers love long videos. Keep your videos succinct if you can.
Google loves video. Okay, so we can’t exactly say that since we don’t know “The Google” but we do know there is an added SEO bonus that you receive from publishing your own authentic videos from YouTube or Vimeo to your site. Video marketing allows you to make highly targeted and specific videos just for your target market.
- Easier to absorb information
People are much more likely to watch a video than they are to read. Point blank period. According to Dr. James McQuivey of Forrester Research, “1.8 Million words is the value of one minute of video.” That’s A LOT of words. VideoBrewery.com wrote an awesome article with video marketing statistics and it’s worth taking a look at.
We’ve found several well-done non-profit content marketing videos and want to share them with you. They cover everything from asking for donations and PSAs to being informative or just plain funny.
Check out this video American Red Cross posted to their Facebook page. Or see the one below.
World Wildlife Fund has created several “Stop Wildlife Crime” PSAs that are fascinating to watch.
And Finally, “Love Your Butt” speaks for itself. You have to watch it to get it.
If you are unsure of how to create a video yourself, sites like Animoto offer content producers the chance to make videos without having any of the skill set required to use iMovie or Final Cut Pro.
So now I’m sure you’re asking yourself, how can you or your company, a non-profit, make a video that is relevant for your audience group? What kind of content are they interested in viewing? What social sites will it go on? How will I know if the video is being played/working? These are all valid questions. We helped our client, American Institute for Cancer Research, create and promote a video about reducing your cancer risk. And, we most certainly can help you. We are here if you need us.
*Source: Andrew Follett, Video Brewery