WWMediaClub
Decoding Greatness: How the Best in the World Reverse Engineer Success
Reverse engineering is systematically taking things apart to explore their inner workings to extract important insights. It isn’t just for the world of computing --- it is a favored tool from a variety of industries to unlock hidden insights, acquire [...]
Story Driven: You Don’t Need to Compete When You Know Who You Are
Successful people and organizations don’t feel the need to compete because they know who they are and they are not afraid to show it. A company is either competitive-driven (reactive to the marketplace focused on profits) or story-driven (responsive to [...]
The Art of Noticing
The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday by Rob Walker inspires curiosity and mindfulness through a series of 131 exercises that celebrate the joy of noticing. Photo Credit: Rob Walker
Make Your Idea Matter: Stand Out with a Better Story
Make Your Idea Matter features 75 short chapters of business and brand storytelling ideas to help you discover new ways of thinking about what you do, how you tell your story, and how to make it matter. Photo Credit: Bernadette [...]
Hunch: Turn Your Everyday Insights Into the Next Big Thing
All entrepreneurs are not superstars and visionaries, but the ones with groundbreaking ideas intuitively made connections between categories, target audience insights, or unmet needs that others overlooked. Hunch provides a road map to help you recognize potential opportunities and harness [...]
Meaningful: The Story of Ideas That Fly
Ideas that fly begin with the customer’s story. The story is the jumping off point for product innovation and marketing that translates opportunities into tangible insights. Those insights are turned into products and services that provide customers with features and [...]
The Algebra of Happiness
The Algebra of Happiness provides a formula for happiness based on Scott Galloway's personal experience as a father and a son combined with his professional experience a serial entrepreneur, and an academic. He examines success, love, health, and the definition [...]
Marketing: A Love Story
If we show people that we care, they care back. She writes: “Great content doesn’t feel like marketing - it feels like a gift.” Jiwa demonstrates how to differentiate and add value by telling a better brand story. Photo [...]
Marketing Plan Workbook
The Marketing Plan Workbook from Julia McDowell at Five Ones is a handy guide with 50 pages of planning help and productivity to help you meet your marketing goals. As a workbook inspired by bullet journaling with graphic illustrations, it [...]
Essentialism
The basic value proposition of essentialism is to give yourself permission to stop trying to do it all, to stop saying yes to everyone, so you can make your highest contribution towards the things that really matter. If you could [...]