Blog

21 Dec 2017

Three Steps to Improve Your Nonprofit Newsletter

Uncategorized

The nonprofit e-newsletter is an essential piece of how your nonprofit communicates with its supporters. It can be a perfect way for you to provide useful, directed content to your audience to keep them engaged. Or, it can bore your audience, and get sent directly to the trash. Here are three steps to improve your […]

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21 Dec 2017

3 Things You Need to Know About the Changes to Google Grants and AdWords

Marketing advertising Branding Digital Nonprofit

Earlier this month, we published an article The Top 5 Questions (and Answers) About Google Grants and Google AdWords for Nonprofits. As luck would have it, less than two weeks later, Google announced it was changing many core aspects of the Google Grants program, including the $2 bid cap, keyword requirements, and the minimum click-through-rate […]

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1 Dec 2017

The Top 5 Questions (and Answers) about Google Grants and Google Adwords for Nonprofits

Marketing advertising Digital Nonprofit

How do Google Adwords work? Google Adwords is a way for businesses to pay for advertising above “earned” or organic results. Which means that people can pay money to bid in order to rank above organic results based on visits/search keywords/etc. Google Grants is a program that gives free advertising dollars to nonprofits to use […]

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20 Oct 2017

Powerful and Practical: Nonprofit Social Media Success on Twitter

Marketing advertising Uncategorized Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical series helps you break through to get your message heard! What’s your purpose (on social)? Social media […]

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16 Oct 2017

How Nonprofits Can Use Marketing Funnels to Gain New Donors

Marketing Donors donor fundraising new donor donor pipeline nonprofit fundraising Nonprofit

An organization’s most important audience is their donors. Donor support makes your nonprofit possible, and they need to be the primary audience for timely information, updates, and gratitude from your organization. But how do you grow your donor base? How do you create a flow of new donors to support your fundraising? You create a […]

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5 May 2017

Powerful and Practical Social Media: Facebook for Nonprofits

Marketing Branding Digital Nonprofit Social Media

Nonprofits are always struggling with getting noticed. One of the best ways to get noticed is through social media, but it’s also one of the hardest. So how do you get through the noise? Our Powerful and Practical Social Media series helps you break through to get your message heard! What’s your purpose (on social)? […]

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28 Apr 2017

Free and Easy Data Tools For Nonprofit Marketing

Marketing Data Tools Uncategorized Agency Life Digital Nonprofit

Great marketing requires great data. Before you launch a new marketing campaign, it is vital to get insight into your audience, which requires research. This blog post will walk you through my three favorite data tools that inform my nonprofit marketing. US Census The Census, done every ten years, is the most important data our […]

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13 Apr 2017

Do’s and Don’ts: Event Marketing

Marketing Uncategorized

Every nonprofit needs to pull off great events, but you can’t have a great event without getting people to come, and that requires marketing. You don’t need a big budget for marketing, but you do need to spend time planning your outreach. This blog post will help you avoid the biggest pitfalls of a nonprofit […]

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20 Dec 2016

5 Reasons to Invest in Nonprofit Communications

No Tags Measurement Nonprofit

Many communications blogs will tell you how to do nonprofit communications. I have even shared lots of tips and tricks (like this) about how to run an effective, lean communications department. However, we’re all competing for unrestricted funding (the birthday cake of the nonprofit budget) and we need to give clear reasons for why our […]

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9 Nov 2016

Should Your Nonprofit Be on Instragram?

Nonprofit Social Media

Instagram has become an effective outlet for many nonprofits, including UN Foundation, To Write Love on Her Arms, and the ASPCA. But many nonprofits have struggled with the platform, finding little success in their hard work. As a nonprofit, you have limited time and resources. So, I encourage you to ask yourself: is Instagram a […]

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